If you are marketing a book then you need to understand the importance of networking. Many authors love to write, but find it hard to network. Therefore, they may focus on writing and hope that their book succeeds on its own. The simple fact is that if you ignore networking to market a book then your book sales will suffer. Every author should become comfortable with networking if you want to be successful.

Networking is a marketing activity that is constantly evolving. Networking involves word-of- mouth, print, video, audio, and other forms of technology. Networking to market a book can be as simple as speaking to friends and colleagues about your book to setting up interviews on national television programs. The extent of your networking depends on your motivation to succeed and your perseverance.

Start networking from the ground up by marketing your book to your family, friends, colleagues, and neighbors. These contacts are familiar with you, your work, and are most likely to want to see you succeed. Send copies of your book to these contacts and ask them to spread the word, write online reviews, and generate interest in your book. Rack your brain for any media contacts in your home town that could lead to local interviews and book signings. Your local area may be small, but a local friend or colleague may have access to a big time media contact.

Marketing a book through networking also means spreading information about your book to a global audience. You can target potential readers and contacts by attending writing conferences, trade shows, and book fairs. Seek out any stores or companies that would be interested in your book. For example, you can contact pet stores, veterinarians, and veterinarian associations that may be interested in a book you have written regarding a new product or system for canines.

Another way to market your book through networking is to become informed about what other authors are doing. Read Publishers Weekly (www.publishersweekly.com), as it highlights the marketing efforts of several publishers and authors. You can find contact information for these authors through the publisher’s website. Contact these authors requesting that they review your book. If the author has a website, you can also request that you set up a reciprocal link with their website.

Let your finger tips do the walking when it comes to networking. You can connect with authors and publishers on the Internet. Publishersmarketplace.com is a popular website that enables authors, publishers, and media outlets to connect. Invest the time and money in these networking resources because if you don’t, no one else will.

There’s no doubt about it…

In times of change - we all need a little something extra to help us achieve more.

Those who have that little extra something, achieve greatness in any economy.

Those who don’t have it, success seems to slip through their fingers even when the economy is booming.

Here’s what I’m speaking about:

There’s an unknown author who said “In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.”

That’s the secret.

Staying focused, rather than performing daily acts of trivia.

Here’s a fact: The average person only performs 20-70 minutes of goal-focused activities every work day.

The rest of his or her day is spent doing daily acts of trivia (acts which do not bring them closer to their goal.)

Last year I interviewed a friend (mega-successful author Vic Johnson), and during that interview he shared with me, and over 500 others who came to here that interview, an exercise that changed how I start each day.

Simply stated, he said as soon as you get to work, before you do anything else, dedicate the first 2 hours of your workday to goal related tasks.

Don’t check your messages, don’t check your email, don’t chat with co-workers, don’t clean your desk - focus only on tasks that will generate money and bring you closer to your goal.

There’s more, but if you just make that one change - I promise you a more abundant future.

Wanna know what else Vic shared? (Wanna get it all for FREE ? )

Well he spent much of the last 12 months putting his secrets into a new video series.

And he’s agree to give you the entire video series for free if you’ll take 60 seconds to answer just four questions about your goal setting experience.

This series will sell upwards of $200 when released on DVD later this year.

-> the questions are at http://www.2009Goals.com

The reason he’s willing to give this to you for free is because he wants to make
sure that he hasn’t left anything out that needs to be said.

Jump over now while it’s hot on your mind and answer the four questions at http://www.2009Goals.com and get access to your free videos and special report.

Here’s to an amazing year together,

Chris

P.S. Fair Warning:  Just so you know — this is one of those times if you snooze you lose. As soon as Vic has completed his survey hell be pulling the complimentary video down to prepare for his DVD release. Don’t miss out on this — take 60 seconds to answer the survey NOW at http://www.2009Goals.com

All writers love to write. However, when it comes to public speaking many writers run in the other direction and don’t look back. If you want to successfully market your book then you need to become comfortable with your public speaking skills. Marketing a book doesn’t involve only printed information about your book. Readers, fans, and the media will want to hear what you have to say as an author.

Public speaking promotes not only your book, but you as a person which is critical to your triumph. Readers like to know that you are an expert in your field or at the very least know what you are talking about. Readers wish to connect your words to a face they can trust. Public speaking is the marketing effort that establishes this relationship.

Public speaking is an art. Many people are not born with top notch public speaking skills. Therefore, it is imperative that you learn and practice public speaking skills before you promote and market your book. Public speaking involves interacting with others so you must jump out of your chair and leave your writing project at home.

Spending time interacting with others is not enough. It is possible to improve your public speaking comfort level if you attend social events and talk to people at public places such as book stores. However, it is vital that you know the elements of effective public speaking. You can learn these public speaking skills through organizations such as Toastmasters International, www.toastmasters.org.

What is Toastmasters International? Toastmasters International is an organization that teaches public speaking skills and allows you to practice these skills with a local Toastmasters group. They also provide excellent links to online and print information regarding public speaking. You can search their website to find a local club. Many workplaces have a Toastmasters group that meets one to two times per month. These clubs give you a great chance to focus on your public speaking skills.

Improving your public speaking skills can give you the confidence to read at your book signing and ace any interviews about your book. You can communicate the purpose and importance of your book more successfully thus leading to higher sales.

Marketing a book is a task that begins well before the publication of your book. Typical marketing methods include sending out press releases regarding your book, setting up book signings, and conducting radio and newspaper interviews. These methods are a great way to market a book, but you can also market a book through a website.

Creating your own author website to market a book is a beneficial marketing tool that is relatively low in cost. In recent years the Internet has gained popularity and author websites are popping up left and right. Online book retailers such as Amazon.com have become an accepted way to buy books. Therefore, you can market a book on your own website and through online retailers such as Amazon.com.

Many authors are gifted when it comes to writing their book, but don’t know the first thing about building an author website. Don’t worry if you do not know how to build a website. You can enlist the help of web designers or even build a simple website of your own to market your book.

Several website hosting providers offer easy to use programs that can help you create your author website in a matter of minutes. When you build your author website it is important to choose the right domain name. The domain name is your website address. Choosing your book’s title or your name are great ideas for marketing your book. Type these names into an Internet search engine to verify that they aren’t taken yet. If websites have already been created for these names, then you will have to modify the web address to market your book.

Your author website should contain basic information about your book including the title, ISBN #, and price. Include a synopsis and picture of the cover art. You can directly sell your book through your website or provide links to online retailers such as Amazon.com. Either way, make it simple for the website visitor to purchase your book.

You may also want to provide your picture and information about you as an author. Also list any events, such as book signings, that you are going to participate in. Provide an email address so readers can contact you. Some authors also enable a message board where website visitors can post messages. The extent of your website information is at your discretion.

The Internet is an inexpensive way to market a book. Take advantage of the technology and put your book information online today. Great resources for building your own website include www.godaddy.com and www.yahoo.com. These website hosting service companies provide inexpensive ways to build your website in a matter of minutes.

Are you searching for ways to market your book? Do you want to spread the word about your book to several media outlets in a timely manner and at an affordable cost? Press releases are a great way to introduce and market a book. You can send a free press release to media outlets or sign up for paid press release distribution. Which ever manner you choose, a press release is an effective way to market a book.

What is a press release? A press release is a one to two page news release regarding your book. A press release helps in marketing a book because you are sending any newsworthy information about your book that would interest a wide audience. A press release you should include contact information and a concise description of the newsworthy event about your book.

You can write a press release yourself or call on the services of a book marketing professional. If you decide to craft your own press release then there are a few basics your press release should contain to effectively market your book. Your press release should begin with an attention grabbing headline. Specify that the press release is “FOR IMMEDIATE RELEASE”. The main paragraph of the press release should give the basic information of who, what, when, where, why, and how. For example, if your press release is regarding a book signing even then you need to give details about the book signing such as the book store location, time, book title, author name, etc. The end of the press release should always contain the title, author, publisher, ISBN number and publication date of your book. Include your contact information as well. More detailed information about press release format can be found at your library, book store, or online.

Press releases are commonly sent to media outlets such as newspapers, radio and television stations. You can also distribute a press release on the Internet to market your book. The beauty of a press release is that is can launch your marketing into other activities such as book signings and radio interviews. A popular online resource for sending press releases online is www.prweb.com.

You can send more then one press release to market a book. For example, send a press release to announce your book and follow up with press release for any book related events. Book signings and reviews can be marketed through press releases. Make a press release part of your book marketing plan as a ticket to lucrative media interest and increased book sales.

When you think of book signings do you automatically picture yourself in a book store? While book stores have been a common venue for book signings there are several other book signing outlets available.

A book store is valuable place for book signings because customers are looking for books. However, you may be an unknown author or writing about a new topic. In this case, you need to target your readers by going to places where these readers frequent. For example, let’s say you wrote a book about a niche topic in computer technology. Your reader base may be smaller leading to a disappointing book signing at a general book store. A better way to market your book through a book signing is to set up a signing at a technology store or technology trade show. You are more likely to run into readers that are interested in your book topic in these settings.

Book signings to market your book can also take place in libraries. Become friendly with your librarian and donate a copy of your book to the library. You may lose out on a sale, but make up for it with your exposure. Libraries often let authors give lectures, readings, and distribute promotional materials.

Marketing a book at a book signing in retail stores is also beneficial. For example, you could set up a book signing at a sporting goods store to promote your book on hiking. Another marketing option is to seek out adventure or hiking clubs in your area. You can attend their meetings and market your book. Establish a relationship with these stores and clubs as they often can refer and promote your book to their circle of contacts.

Have you written a cook book? You could market your book at a local restaurant and cooking demonstrations. You can submit excerpts of recipes from your book to local newspapers and on your website. These marketing efforts can lead to invitations to book signings and readings of your book. For example, if you wrote a book on gardening, you could give a lecture and book signing at your local garden club.

The key in finding unique book signing venues is to understand who your readers are, their interests, and the venues they frequent. Many authors find improved success by personalizing their marketing efforts in this manner.

With hundreds of competing books being published every year, it is more critical then ever to find ways to market your book that will set you apart from the rest. If you are serious about marketing your book and have cash to spend on your marketing efforts then consider creating a media kit for you book. A media kit works wonders in enticing media outlets, such as newspapers and television stations, to interview you. These interviews generate interest in your book and can result in increased sales.

What should a media kit contain? A media kit acts a one-stop-shop for your book and promotion information. A media kit should contain a press release about your book. The press release may be a book announcement if you book has been recently published. Or the press release may contain newsworthy information about your book such as earning an award for your book.

It is critical that your media kit contain your bio, contact information, and publishing information about your book. Remember, you are not only marketing your book, but marketing yourself as an author as well. Insert business cards into your media kit that provide a handy way to keep in touch with you.

Your media kit should also contain a pitch letter. The pitch letter should describe to media outlets why they should interview you about your book. Include possible interview questions that the media can ask you during an interview. Media outlets also love it when you include surprising and fascinating points regarding your book. They want to know why your book stands out from your competitors.

Marketing efforts for you book tend to build upon each other. Therefore, include any articles, book reviews, or previous media attention in your media kit. Have you been interviewed before? If so, include who has interviewed you. Journalists like to know that you have generated interest in other media channels.

Enclose your media kit in a professional looking folder. Ensure that your press clips and book information has been printed on high quality ink and paper. Do not skimp on the presentation of your media kit. It is better to have a small media kit that is done impeccably then a large media kit of low quality.

Start creating your media kit today. A media kit is an organized way to market your book. You will look like a professional and the media will be excited to interview you about your book. An increase in media exposure is beneficial to overall sales. Plus, authors of competing books are likely to have a media kit ready to go.

In my previous post, I introduced to the the idea of not only building credibility with your book, but also how to leverage that credibility to sell more books and products… and actually make money whilst writing your book.

In the 2nd part of this lesson, we are going to dive right into the strategies I alluded to…

If you’re like many people who want to become successful, wealthy authors, you don’t realize that you can use a teleseminar to write your book. But using teleseminars to write your book is one of the best techniques available to you for turning your book into a best seller.

How do you go about this? Well, every book you write and every title you come up with should be audience-tested first, like marketers test their campaign ideas or new product ideas first. You need a title and a concept that you know in advance are going to sell big; by using teleseminars you can accomplish this.

With a teleseminar, people are going to read your book before you’ve even written page one! That is, they are going to let you know when you have a winning title and concept, and then they are going to write your book for you. They are going to tell you all the information that you should include in your book. Then when you go to write your book, all you’re going to need to do is touch it up with your personal style and make it organized. You’ll be able to write this book quickly, too, because you’ll be able to research very specific points to answer specific questions.

It begins with a simple survey question pertaining to the business or industry you’re writing about. It may be something like, “What is the most important question you have about how to invest your money to minimize risk but maximize gains?” The person can then respond and just e-mail the response to your business e-mail account (you’ll want one of those so you can stay organized). You can include sample replies from other people to show them what other people have come up with as replies to help jog their minds.

Soon you have hundreds and hundreds of responses all together telling you what to include in your book(s). Even thousands.

Remember, success in business is about fulfilling the needs or demands of a customer base. Don’t imagine that you know what other people want or need before you’ve found out from them. And don’t say, “well, I want to write about X, so I will, no matter who if anybody cares about X.”  You may believe you’re maintaining your “integrity” by doing that, but even if that’s true it won’t matter because no one will buy your book and you will make no money.

You can also gather people’s contact information through the teleseminars. Then, when you’ve written a book in reply to their stated demands, you can just e-mail them with an offer to buy the book that they told you they wanted to read.

Now after the surveying, you will host a teleseminar talking about the top things the people said they wanted to learn about. You send out the invitation with the headline, “In this teleseminar I’m going to learn…”

And what you want to use there is the #1 response you got from surveying. You’ll pay attention to the top 10, and those other nine will go as the bullet points on the back of your book.

If you want to sell a ton of books, give free teleseminars. If you want to target people who are willing to pay higher prices to get bigger packages, that would include books and coaching, etc, you can charge a small fee, say from $17 to $49, and these people will pay to attend the seminar.

Whether it’s written or still to be written, push your book at the teleseminar. You have a captive audience, hungry for your book, because they told you what to write about. That’s how you can use a teleseminar to write your book.

If you want to make money like a best-selling author, you can and should learn how to make money before you write your book.

Now, that might sound strange to you–how to start making money with something that doesn’t even exist yet! Well, the reality is that’s what entrepreneurs do all the time. And a best-selling author is something akin to an entrepreneur; for entrepreneurs come up with visionary new products or ideas or services, and every book is a unique, singular vision and one-of-a-kind expression.

And a very important part of that plan involves a lot of ways to make money while you’re in the process of content gathering but have not yet even written a single word of the actual book. You will make money from teleseminars, their audio transcriptions, e-classes, even selling yourself as a coach to someone–all before you write your book!

This means that you as an author should not dream of making money with your book. It happens for some people, but they are few and far between, and that has as much to do with good luck as it does with their talent, for the reading public are an extremely fickle group. Instead, you will plan to make big money from the credibility that your book brings to you.

You see, if you have credibility as an author, then when more people learn of that credibility, they decide they want to buy your books. It’s a feedback loop: you write a book to establish credibility, then your credibility causes you to sell more books (and you can make money in other offshoot ways).

So, if you want to know how to make money before you write your book, it’s like this: envision; plan; and get motivated about the right thing.

When you break the whole thing down, we can say there are 11 steps for becoming a bestselling author.

Following these 11 steps to becoming a bestselling author puts you into the system that you can follow to get that book out of your head and into the world, changing people’s lives and making you buckets of money.

1) Pick your field or industry and your subject. Both of these will come from something you know about and are interested in. Ask yourself what you want to and could help other people with in their lives.

2) Write up a survey question that you’ll e-mail out. Your survey question will allow you to set up a teleseminar based on that topic. This can be a question like, “What is the most important question to you about how to improve your competitiveness in running long distance races?” You’ll get back lots of responses, perhaps hundreds or thousands if your list is large enough already.

3) Next, write your initial title. This may change. Your title is based on what you determine is the #1 point that your audience wants to learn more about. This title should be short and snappy. You’ll also use the other important major points that the audience wants to learn about as bullet points for the back cover of your book and as chapters.

4) Do research for each chapter of the book. You’ll do this by writing or audio-recording all that you know about each bullet that you wrote down, and/or doing additional research if need be on the Internet. Put the information into a separate folder, one dedicated to each chapter.

5) Now make sure your chapters are in the right order, that each chapters sets up the very next one, and that their order causes “flow”.

6) Now you want to hold the teleseminar. This teleseminar will include a question and answer section which will enable you to fine-tune your book and see what you left out or what you need to change. Again, the people are telling you what you are to include in your book. You may even write your entire book based on the transcription of the teleseminar if you don’t already have one written.

7) Now send your material out to an e-class. This e-class is a “book writing boot camp”, and you’re now going to answer questions from people to refine even more your ideas of what you left out of your book or what could be changed. These are people who attended your teleseminar and they are also people whom those people referred you to.

Once you have your material refined, send it off to an editor. Expect to pay about $300 and he’ll take up to one week to get it back to you. When you get it back, review it yourself to make sure it still sounds like “you” and then send it off to a second editor. This one will only cost you about half that the first did because it’s a second editing. This will take up to another week to get back to you.

9) Get the nearly finished book indexed. A good indexer will cost you about $25 and take a couple of days to complete her work. Do NOT use indexing software programs nor let them do that.

10) If you think you need a bibliography, have one done up for about $100. This will take about five days.

11) This actually goes with Step 8: Send off your book cover design notes, images, fonts, colors, and everything else via snail mail (NOT e-mail) to your graphic designer so he can be working on it at the same time as your book is being edited.

Now that you’ve done all that, while you are waiting for the final printed book to be able to be printed, sell the final edited material online as an e-book through affiliate marketing, so you can start making money right away! Here we have the 11 steps for becoming a bestselling author.

If you hear about someone that is selling their own informational products on the web, you probably think about ebooks right away. However, while these written products are popular and a great way to profit, they are not the only option out there today through which you can make money with good information.

There are a variety of marketers that are beginning to realize that audio information products are a great choice too. With these audio products, you can easily provide great information that your customers can download from the web and then listen to while they are doing other things. This makes it very convenient, which is popular with people who are busy and have little time.

You’ll find that these audio products can come in files that can be downloaded and put on iPods or they can be in a CD format that customers can purchase and listen to at home, in the car, or even on their computers.

It’s actually quite inexpensive to burn off your own information products on CDs if you have a CD burner. Usually these products can be shipped for a reasonable price too, since they are quite light.

Another type of information product that can be sold other than audio is a video product. You can easily compile information into a video that your customers can see. There is great software available, such as Camtasia, which allows you to create your own videos that will allow you to put your information on video so customers can easily buy and access it.

Although some informational products may be okay in audio, if you want to engage your audience even more, a video is a wonderful idea. It helps people to get more from the information and is pleasing to the eye.

You may also want to consider combining some of these informational product formats. When you do this, you’ll increase the amount of profit that you can make and buyers will feel that your products are more valuable as well.

One example of this is to create a 40-50 page ebook on using social networking. When you sell this ebook, you can offer some great bonuses, such as a video that gives them step by step guidelines on setting up their account and you may even want to add an audio file as a bonus as well that relates to the product.

Usually you’ll find that there are great wizards that will walk you right through creating these informational products, which will make it simple for you. This way you’ll be able to create professional products that people will be excited about buying.

If you plan on selling your informational products on the web today for profit, then you may think that you have various items for a variety of niches. However, you actually need to make sure that you use an approach that will make use of the lists that you build when people make a purchase from you.

If you decide to cater to the niche of marketers today, you’ll want to start off by coming up with a product with information on How to Find Your Niche. Then, you’ll want to go on to develop another product that will compliment or accompany the first product that you sell to this niche.

When you do this, once that second product is ready, you’ll be able to announce to the customers you already have that you have another informational product available that they are sure to enjoy. If they liked the first product you sold them, then there’s a good chance that they’ll come back for more.

You’ve probably heard that the money is in the list that you have. Well, this has been true for many marketers out there that have made their millions with their list. They simply sold their products to the people on their list, which made it easy to sell, instead of always having to go out and find brand new customers.

Whenever you get a new customer, you’ll want to make the most of that customer. Even if it doesn’t cost a lot to get new customers, you’ll find that it is far better to court your customers to make thousands in recurring sales, rather to work on bringing in a one time sale that is worth a small amount of money.

It’s important that you come up with a great backend strategy for your products that is based on the needs of your customers. Work to find out what your customers are interested in so you can create the products that they really want and need.

Most people love to let you know about their opinion. So, use your contact list to ask for input and opinions. You’ll probably be amazed at what your niche is looking for. Although you’ll want to make sure that you continue to provide great information products to your customers, you’ll also want to provide great information for free as well to keep your customers from going elsewhere.

The last thing you should do is always try to throw a sales pitch at them. If you have their name on your list, then you need to take the time to pass on helpful information for free from time to time as well.

Once customers see that you have their best interest in mind, they will not have a problem spending money on your products since you have built up trust with them. This will help you to build up a huge amount of income. So, it’s all simple. Just find out what your current customers need and then provide excellent solutions to the problems they face.

More than likely you have heard it said that, “The money is in your list.” Many marketers use this quote and the reason that they say this when you are trying to sell a book is because they know that a list is important. When you have a great list of people that will let you market your products to them, then you will have a higher rate of conversion.

Of course it is important that you understand what this list is. Your list is the list of names and email addresses that you get from the opt-in form that you have up on your site, which is usually where you actually sell the books and other informational products.

Usually you’ll have visitors come to the site, and there is a good offer that they can get in exchange for their name and email address. This opt-in box, where they put in their information, sends the information that they provide to your own software for list building.

If you happen to have autoresponder software, like AWeber, you can easily set up different lists that go with various domains that you have. This is important when you want to sell your book for profit, since you will want to have different lists for each site where you are marketing and selling your informational products.

After the contact is added to the list, then an automatic email is sent to them by your autoresponder. This email provides them with the link to the offer that you promoted, which in many cases is some kind of information product.

Usually marketers will use their list and their autoresponder service together in order to constantly provide emails to people on the list. This can be done on a weekly basis or even on a daily basis if you desire. This allows you to start introducing your list to some of the higher priced products that you want to sell.

When you are using this method to market your products, it is important that every single email you send is valuable to those reading it and that it is high quality as well. You don’t want to spam people with a sales pitch each day, which will end up ruining your reputation. If you do this, they’ll probably either opt-out of your list, or never even open up your emails at all. This means they won’t know when you have a new product for sale.

When it comes to trying to sell your book on the web, most of the time people expect that they are going to be able to quickly download your materials unless you let them know otherwise before they buy. There are some information projects that are audio files or DVDs though that are actually shipped out as a tangible product to the customers.

If you have decided to offer your book as an intangible product on the web, then you need to learn how you can compile it in a way that customers can get to the files immediately and then access them when they want or need to.

You’ll find that a major concern to be aware of when compiling your book is that people are often a bit nervous about downloading other files from people they are not familiar with. They are putting their trust in you that you’re not going to end up putting a virus on their computer, so before you start compiling the information, have software in place to keep your own computer protected from viruses. You don’t want to accidentally infect your customers.

Compiling your book online to sell is actually easier than you would expect. There are several different ways that you can accomplish this. There are a variety of compilation tools that can be purchased to help you create ebooks. However, you can also create your own PDF file from a Word document as well without having to pay a cent.

There are sites on the web that will allow you to try them out by offering a few free conversions into PDF format. They’ll take the file that you have and in just minutes, they will turn the file into a PDF file from the file that you give them.

There are some marketers today that prefer to use .exe formats; however, many people will not open these types of files. Usually they will bring up warnings from their virus protection programs, so they are not likely to even open these types of files.

You’ll also need to consider security when you are trying to compile your book for online purchase. The technology offered today allows you to help prevent your book from being printed off, shared with others, or even accessed by those who do not have the right password.

It’s important that you make your book very easy for your customers to download, no matter how you have the information compiled. Make sure that you actually spell out the ways to download the files so that they can easily get the information, since they may not know a lot about computers.

Providing contact information is imperative when you are working to sell your book online. This way your customers can easily get in contact with you, if they happen to have a problem while trying to download the book. When you provide great customer service, they are less likely to ask you to refund their money, and you’ll build up a base of loyal customers that are happy and satisfied.

Hey buddy, can you spare a dime?
Or perhaps the question should be “Hey buddy, can you spare an hour?”

An hour a day, that is.

Because if you can, then you can grow your business exponentially.

Imagine if you set aside 1 hour per day.. or if you’re so busy… at least 30 minutes per day for some creative thinking.

That’s 365 hours of solid idea-creating time every year.

Imagine how many ideas you’d come up with to create products and grow your business?

An hour of “quiet time” is an essential weapon for any entrepreneur.

Get yourself a scrap book or an note pad and title it “My Business Ideas Book”.

You’ll be amazed at how creative you can be.

You’ll be amazed at the edge it will give you to dominate your market.

Ok, in this post, I want to run through a few more “must haves” when writing articles.
The first point is: Sex Sells! Or more specifically, “Tabloid Sells”. Just tale a look at magazine covers.

One question I get from students is that they are uncomfortable about writing a certain way. The simple solution is to get over it ASAP.

You can still hold true to your values, but do so in a way that attracts visitors and readers.

Firstly, when writing your title, use “specifics”. Don’t say “How to make sausages”… use “10 Ways to make sausages”.

Secondly, make it simple. Use words like “quick” and “easy” and “simple and “fast”. Remember… everyone wants an answer and they want it now! So, give it to them.

Thirdly, speak to a “group”… Try “for beginners” or “for expectant moms” etc.

Let’s see how this comes together…

Title: 10 Simple Steps For Making Gourmet Sausages for vegetarians”

See what I mean?

For your intro, make it bold and capture their attention!

Try:

“There must be some reason why some sausages taste amazing, yet others taste like cardboard”.

Or

“I’ve always been impressed with sausage makers who can — benefit —”

Or

“Do you find yourself making lousy sausages despite having the best ingredients?”\ For years I had the same problem until I discovered 10 secret steps that worked like a miracle”

Closing the article…

This is where you want to leave your reader with a desire to get started. You want to excite them.

“By following these 10 simple steps, you too can make amazing sausages every time, and be the envy of your local Sausage Appreciation Society”. Start using them today for amazing results.

I’ll wrap this up with 3 questions you can ask yourself when trying to come up with topics…

What is______? Can you give me an example of ______? How can I get started with ________?

Simply answer each question and you have 3 topics. This is what a reader wants to know.

So, your topics could be:

“How to make sausages” “3 ways to make gourmet lamb sausages” “Sausage making for beginners”

Read this blog post over and over again. It’s really that simple.

Ok, here’s a few quick pointers to make sure that your articles are winners every time:
1- Make your content useful, but incomplete.

The information in the article must be useful on it’s own, but it must also be incomplete so that it can be enhanced by purchasing your product. Just look at how TV programs are promoted using previews.

2- Your resource box must provide the reader with additional information to improve upon the article’s information.

For example: Provide a 3-step simple process based on one aspect of your product… “Three Steps To Making Great Sausages”.

Then in your resource box, lead them to your product…

John Citizen is the creator of Sausage Making Secrets, and has just created a special report called “10 Secrets To Gourmet Sausages”. Stop by SausageSecretsExposed.com and get your FREE copy today.

3- Introduce a problem at the start of the article, then solve it…

Sausages! Can’t make them fat free, can’t live without them. Arguably, the biggest problem facing sausage lovers today, is the usual high-fat content etc…

Ok, that wraps it up. Follow these three rules, and your articles should usually get results.

Just got this in the mail, and thought it might be cool to share it with you.
Enjoy!

10 Questions To Consider When Writing Your Article Title.

1- What does my article title promise to give my reader?

Your title should promise to deliver expert information and create motivation

2- Does you article title entice reader to ask a question?

Your title should leave them asking a question… your body will deliver the answer. What? How? Why?

3- Does it sell something other than “information”?

Your title should NEVER be a sales pitch.

4- Is it clear and concise?

Be specific, not general.

5- Are you promising too much?

Your content should relate to ONE specific issue only.

6- Do the first 3 words introduc the subject?

Important to getting traffic!

7- Are the firs 3-4 words keyword rich?

Must be specific and relate to subject.

8- Is the title long enough?

Longer titles attract more readers and downloads.

9- Is it formatted and spelt correctly?

The only punctation at the end should be a “?” Replace all :;/ with a double dash (–) No !!! Allowed. & and () are allowed. “quotation” marks are to be used on part of the title, not the entire title. Never use a number (7), use words (seven)

10- Is it evergreen?

It should be timeless to increase it’s “shelf life”

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

When writing a non-fiction book, it makes sense to always look ahead to where you want your business to be, and more importantly, how you want it to look in a few years time.

I am also a HUGE believer in doing it once, and getting paid over again.

So here’s the plan:

Begin with the end in mind and create your Table of Contents in such a way that your book is a step-by-step blueprint for your readers.

Why? Simple…

Doing it this way allows you to add more content and activities to each chapter at a later date AND create your higher priced home study course.

You can then re-purpose your study course into your e-coaching program for $297 to $497.

Finally, and this is the big breakthrough I’ve had over here in the USA…

You can break down your study course into smaller lessons and create a membership/ coaching style program based on implementation of the study course, combined with some persona email support for your customer @ $97 to $197 per month.

Let’s do the math here:

50 ebook sales @ $50 = $2500 in revenue

of the 100, let’s say 20% go for the study course..

10 study course sales @ $150 = $1500 in revenue

let’s say 10% opt for the ecoaching…

5 coaching sales @ $300 = $1500 in revenue

AND…

5 ongoing coaching sales @ $100 per month = $500 revenue.

This makes you: $6,000 in monthly income!

So, you can now see whay it pays to think one product ahead. The aim is to think ahead so that creating each new product will take less time… which means quicker implimentaion… and therefore, quick income growth.

So far we’ve covered a BOATLOAD of actionable material in teh Rich Author Video Pack to help you kick-start your career as a best-selling author…

And today, we wrap it up with what may very well be the most important video of the series.

Take a look here:
http://www.automaticbestseller.com/rich_author/

In the next few minutes, you’ll discover….

–How crucial grammar and punctuation really is to the success of your book (this one will surprise you!)…

–My copy-and-paste system for taking your book from concept to print in 28 days or less…

–2 easy steps for quickly building your credibility as a published author…

–A personal step-by-step example of how one of my ideas evolved into a best seller…

–The single most important thing you must focus on to transform yourself into a famous author (with money streaming into your bank account) in record time…

–A quick 20-second exercise to help you retain what you’ve learned in this video series…

And much more!

Pay special attention to the last few minutes…this is extremely important to creating the mindset of a
successful author.

http://www.automaticbestseller.com/rich_author/

Chris

OK - after today’s teleseminar, I was inundated with emails asking for the graph I use when converting my transcripts (of teleseminars, e-classes, coaching calls, etc) into useable content for my books.

Here’s it is – in all it’s glory :)  A copy of the chart that I use when creating books from transcripts.

Use it wisely, and I promise it will worth 6-7 figures in extra income over the coming years (or months if you’re in my coaching club and combining this chart with the Direct Connect tool).

Enjoy…

(Important - let me know what you think about this chart so I know what other kind of charts you want posted)

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

OK …

I wanted to take a quick break from the videos to address a certain issue, which seems to be on everyone’s lips these days…

Yep, I’m talking about the “R” word–recession.

I’ve had a lot of budding authors and entrepreneurs ask me “What about the economy? How can I sell books if nobody’s spending money?”

That’s a great question. And I can sum up my answer in just 4 words:

“It doesn’t really matter.”

Now, I know what you’re thinking…”That’s easy for you to say Chris”

Well, bear with me for a moment…

When you become an author, there’s more to the pie than just book sales. There’s the notoriety…the acclaim…and the prestige that goes along with having a book in print.

Your friends, family, employees, your boss, and your customers will look at you with a higher regard, a more esteemed status.

So what does that have to do with a recession? Think about it…

In times of turmoil and upheaval, what do people often do? They turn to their “heroes” for guidance and inspiration.

So if a recession does hit, your “audience” will draw closer to you…and look to you as a leading authority in your field.

In other words, a weaker economy will not shrink your sales - it should actually BOOST your fan base, and a solid, die-hard fan base translates into more sales!

But, more sales = more responsibility!  Once you have a loyal audience, it’s your responsibility to help them reach their goals (you have to be their hero)…

It’s actually very easy to build a powerful company from scratch if you aim to always help others while growing your business.

That’s what I do at my speaking events… it’s what I do with my books… and it’s what we’re doing with these videos!

Let’s use the Rich Author videos to illustrate this:

First - I’m sure you’ll agree that I give a LOT in these videos (this series contains about 2 full hours of pure content).

…and that GIVING attracts a lot of attention (we had over 100,000 people watch the videos so far, and we still have 3 more to give you!)

…and that ATTENTION actually filters my audience for me (those who like it will want more from me, and we’ll personally help a handful of those people in the Inner Circle - and those who don’t like it are doomed to live a life full of upset and frustration - just kidding… I think :-)

You see - a recession can only affect you if you fail to help others.

But when you focus on giving (in a structured way) – you always get more than you give!

Want help doing this in your own life?

Well, in the Inner Circle, group coaching program, we’ll show you exactly how to become an author, and how to build a full-blown business from your book, and how to help a lot of people while build yourself a big audience.

…you can take your book idea and turn it (with our help and guidance) into a large, long-term income stream.

This is the exact formula we’ve used to transform other ‘recession-minded’ folks–just like you–into authors, international speakers, and successful online entrepreneurs.

And we can do the same for you too…

http://www.automaticbestseller.com/inner_circle/

Talk soon,
Chris