When it comes to trying to sell your book on the web, most of the time people expect that they are going to be able to quickly download your materials unless you let them know otherwise before they buy. There are some information projects that are audio files or DVDs though that are actually shipped out as a tangible product to the customers.

If you have decided to offer your book as an intangible product on the web, then you need to learn how you can compile it in a way that customers can get to the files immediately and then access them when they want or need to.

You’ll find that a major concern to be aware of when compiling your book is that people are often a bit nervous about downloading other files from people they are not familiar with. They are putting their trust in you that you’re not going to end up putting a virus on their computer, so before you start compiling the information, have software in place to keep your own computer protected from viruses. You don’t want to accidentally infect your customers.

Compiling your book online to sell is actually easier than you would expect. There are several different ways that you can accomplish this. There are a variety of compilation tools that can be purchased to help you create ebooks. However, you can also create your own PDF file from a Word document as well without having to pay a cent.

There are sites on the web that will allow you to try them out by offering a few free conversions into PDF format. They’ll take the file that you have and in just minutes, they will turn the file into a PDF file from the file that you give them.

There are some marketers today that prefer to use .exe formats; however, many people will not open these types of files. Usually they will bring up warnings from their virus protection programs, so they are not likely to even open these types of files.

You’ll also need to consider security when you are trying to compile your book for online purchase. The technology offered today allows you to help prevent your book from being printed off, shared with others, or even accessed by those who do not have the right password.

It’s important that you make your book very easy for your customers to download, no matter how you have the information compiled. Make sure that you actually spell out the ways to download the files so that they can easily get the information, since they may not know a lot about computers.

Providing contact information is imperative when you are working to sell your book online. This way your customers can easily get in contact with you, if they happen to have a problem while trying to download the book. When you provide great customer service, they are less likely to ask you to refund their money, and you’ll build up a base of loyal customers that are happy and satisfied.

Just got this in the mail, and thought it might be cool to share it with you.
Enjoy!

10 Questions To Consider When Writing Your Article Title.

1- What does my article title promise to give my reader?

Your title should promise to deliver expert information and create motivation

2- Does you article title entice reader to ask a question?

Your title should leave them asking a question… your body will deliver the answer. What? How? Why?

3- Does it sell something other than “information”?

Your title should NEVER be a sales pitch.

4- Is it clear and concise?

Be specific, not general.

5- Are you promising too much?

Your content should relate to ONE specific issue only.

6- Do the first 3 words introduc the subject?

Important to getting traffic!

7- Are the firs 3-4 words keyword rich?

Must be specific and relate to subject.

8- Is the title long enough?

Longer titles attract more readers and downloads.

9- Is it formatted and spelt correctly?

The only punctation at the end should be a “?” Replace all :;/ with a double dash (–) No !!! Allowed. & and () are allowed. “quotation” marks are to be used on part of the title, not the entire title. Never use a number (7), use words (seven)

10- Is it evergreen?

It should be timeless to increase it’s “shelf life”

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

OK - after today’s teleseminar, I was inundated with emails asking for the graph I use when converting my transcripts (of teleseminars, e-classes, coaching calls, etc) into useable content for my books.

Here’s it is – in all it’s glory :)  A copy of the chart that I use when creating books from transcripts.

Use it wisely, and I promise it will worth 6-7 figures in extra income over the coming years (or months if you’re in my coaching club and combining this chart with the Direct Connect tool).

Enjoy…

(Important - let me know what you think about this chart so I know what other kind of charts you want posted)

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

I think of each of my books as a puzzle, because if you have all the right pieces, and you put them all together properly, you end up with a masterpiece.

But, just like any puzzle, if you just randomly force the pieces into place you’re left with a mess.  In this case you’re left with a mess that wasted a lot of your time and will never make you much money.

So, when designing, marketing, or pitching your book your main focus needs to be in showing the end user (the buyer) what benefits they’ll attain from investing their hard earned money and time into your book AND what sets your system apart from all the others.

Watch the words I’m using – when you were writing your book, your ONLY focus should have been to create a book that would help the “reader” to get specific results and to give them that information in an easy-to-understand and easy-to-implement fashion.

But now, your focus is no longer on the “reader” but on the “potential buyer”.

Here’s a completely different mindset that a person has when they’re deciding whether or not they’ll be buying your book as oppose to whether or not they’ll be reading your book.

Tailor your book design to the “buyer” and the contents to the “reader”

Now the buyer could be an individual, a group of people, a company buying books for their employees, a publisher, or a book store purchasing agent … but remember what we spoke about in previous lessons on marketing …

…No matter how large the group you’re selling to – you’re really only selling to the 1 decision maker in that group.  Solve their problem, or give them an easy solution that works, and you’ll seal the deal.

For our purposes here, we’re going to call that uniqueness, your ‘USP’.

The letters ‘USP’, for those of you who have never heard of this term stand for ‘unique selling proposition’.

In other words, what’s differentiates your book from the rest of the pack?

Why should someone buy your book, or product, or service, or hire you, instead of any of the others in your industry?

Here’s a little exercise that will help you create your USP.

The single biggest benefit your reader will get if they buy, read, and implement any of the applicable techniques in your book?

Now condense the wording you used to describe that benefit, into one small sentence – or better yet, try to condense the benefit into just a few words…

List the top 3 attributes that set you apart from any of the others in your industry…

1.
2.
3.

Now combine your condensed (yet powerful and descriptive) sentence with your top 1 or 2 unique attributes.

That’s Your USP!

Now after you have a good UPS … and a good USP is something that’s normally very hard to decide on for a business, but after you do a survey and a teleseminar with a Q&A session – your USP is going to materialize from all the amazing content that your listeners gave you.

The value of surveying your list, no matter how small of large it is, and the value of staying in touch with them using teleseminars and free Q&As is ongoing. 

Unless I find an even better way to reach out and touch my list from the privacy of my own home, with even less effort on my part and more convenient for all those involved, I just don’t see me stopping my survey’s and teleseminars any time in the near future.  Each time I survey my list or do a teleseminar with Q&As the list of benefits I get grows.

…in fact, I was a guest on a call last week where I was introduced with a quick 2 or 3 minute introduction.  Then I was handed the call and I did a full 70 minute educational teleseminar.  During that call I pitched and filled up my next e-class, and then I stayed on the call for nearly 2 additional hours answering questions…

…one of the callers came on and before she asked her question she thanked me – she thanked me for about 3 full minutes – for being so generous with my time and staying on the call for so long.  She said she’s been on loads of other teleseminars and has never seen a host or a guest willing to devote so much time for free…

…now that made me feel real good – and I’m always willing to stay on as long as my time permits because with every question a person asks me I’m learning more about how I can better service them in the future – with my books, audio’s, seminars, sales letters, newsletters, blogs, etc, etc, etc…

…and that’s worth more to me for the few hours I devoted to those listeners!!!

One of the things I what you to learn and you need to learn to be successful in business is how to delegate.  There are certain tasks that you absolutely shouldn’t waste your time on, and there are many qualified people out there who are more than capable of handling these tasks for you.

Below, I’m going to share with you how I have learned to delegate in a very systematic way. 

One of my goals in life is to create multiple businesses, all of which need to be highly profitable, relatively easy to run, and require very little effort on my part after the initial work has been set up and done. 

One of your goals should also be to learn how to become a master delegator.  This doesn’t mean that you delegate everything.  However, you will need to delegate everything that you’re not an expert in, than train others to do what you are already an expert in.

Here’s how that relates to your book writing and marketing business: 

Delegate everything that you’re not an expert in.

Manage your projects carefully and fire any vendors who aren’t living up to their word.

Make it a habit to chart out all the details of each project.  One that chart write out the project name on the top of the page.  Down the left hand side, write out the details of the project and a few notes about each detail like who’s responsible for getting it accomplished and a deadline to having it done.

The form below is an Accountability Sheet for your use.

Feel free to copy it and use it to systematically keep track of your projects. 

Use it for every person on your team.  Have one copy for you and one for them.  Review them daily or at least weekly.  

If you’re working with Virtual Assistance, you can email this form to them and have them email it back to you on a regularly scheduled basis.

Click here to download a reprintable, larger Action Step Chart.

Your Table of Contents will either make or break your sale. In the bookstore, 40% of the people who pick up your book will open it, read the table of contents, and make their buying decision right there, so if your Table of Contents doesn’t compel the reader to BUY they’ll put it back…

Your goal is to sell as many books as possible. That’s how you become a bestseller.

Let me share with you how I’ve found the best, most effective and simplest way to write a Table of Contents (TOC) that will make the sale.

First of all, think of each chapter title as a sales headline!  Each title needs to stand out on its own and compel the buyer to buy. The TOC is the mini sales piece for your book. It’s actually a lot more than mini — it’s huge!

Your TOC is similar to the headlines in your sales letter. Once someone reads your TOC, you want them to stop everything and get emotional so they feel compelled to read your book right there and now.

When your prospect is emotionally involved, they will buy. So, how do you strick a cord with their emotions?

One of the most effective ways I’ve found to write compelling titles to the chapters is to do a little research. You need to find out what does the reader want.

Go to www.magazines.com and look for a magazine that is similar to your topic. Take a look at the titles of the articles on the cover. See how they are written. These magazines publishers know what their customers are compelled to read so they sell more magazines.

You’ll see titles like

• 8 Simple Ways to . . .
• 25 of the Best . . .
• What You Absolutely Need to Know About . . .
• How to Get Results . . .

Are you starting to get the idea and pay attention to the words they use? I call these power words and action words. You can massage these titles and make them work for your chapters.
  
Take advantage of their research and see how you can convert headlines for your book titles.

Here’s another idea. Look at the Tabloid magazines as you stand in line at the grocery store. They are full of compelling article titles. Use their ideas to craft your chapter titles and table of contents.

Remember, you don’t want them to put your book back on the shelf.

Are you ready for another killer strategy?

Go to http://news.yahoo.com Scroll down the site and take a look at the “Most Popular” stories. Read the headlines and see how you can massage that into the title of your chapters.

Okay, still another secret I’ll share.

Go to www.usatoday.com Look under the headlines. Search through the categories of most popular and the titles of articles and blogs that get the most clicks. Look at most read, most recommended and find out what people are interested in.

My company is constantly researching these same resources to find out what’s hot and what readers want.

Your goal is to create titles that create an emotion that they feel they need to read your book immediately.

For more strategies on how to write a highly profitable book and how to grab the attention of book buyers, become a member of the Automatic Bestseller Inner Circle today.

Let’s get into the idea of formal publishing and how to make use of it without losing your shirt.

Your goal is to help as many people as possible with your material and to make as much money in the process as possible as long as making that money does not stop you from helping as many people as possible with your material.  What a great concept!

“But what about traditional publishing?”

Remember – most authors get their credibility from their bookstores sales, but make most of their money with their online sales.  Personally I like to have books which are sold both online and off, but not at the cost of forfeiting the massive amount of money that online sales generate.

Let me explain…

It’s been my experience that most publishers will tell you one thing when you speak to them – then try to get you to sign a contract which is completely different than what they promised you verbally.

REMEMBER ONE THING

It doesn’t matter what you agree to over the phone.  The only thing that matters is what you commit to in writing.

Most publishers are ethical people, but like anyone else, they want to get everything they can from each deal.  They will all initially try to get you to sign a contract which grants them the exclusive rights to your work (in all it’s forms), and many will also make you guarantee them either the rights to your next pieces of work, or at least the ‘right of first refusal’. 

Before sealing the deal with ANY publisher – no matter how highly recommended they come - make a list of every profit center you can think of.  Then put a check mark next to the profit centers in which you want to keep all the profits to yourself.

Click here to download a re-printable, full size version of the Profit Center List.

Fill out the list above and decide which of these profit centers you want to keep and which you are willing to negotiate with a publisher. 

Do this BEFORE you go to a publisher.

It’s amazing how fast Viral articles can produce leads and build your list. 

Viral articles should take up to 25% of your marketing time.

Who does this:  You can do the articles or you can hire someone to do them for you, but you should not be in charge of distributing them (or your Podcasts – that takes too much time). 

Get a virtual assistant (VA) or a $15 an hour person to surf the net and hold them accountable to posting no less than 10 plus articles each week.  Which means that in 10 weeks, you’ll have 100 articles posted – not 100 different articles, but 100 different places for your articles to appear.  This will automatically multiply as they sit in cyberspace and get passed around and automatically picked up by newsletter managers or webmasters looking for content, or other article submission sites looking for more articles to offer their customers.

This used to be a technique only used by those who had no marketing budget, but now it’s a staple in every bestsellers arsenal of marketing techniques. 

Creating viral articles is as simple as paraphrasing your book into bite size 400 – 500 word articles, including a press line, a call to action, and a good contact info line – then mass distributing those articles.

The next generation to this amazing marketing tool is Podcasts, which opens you up to another entire population of buyers.  Both Podcasts and viral articles should be handled in the same fashion, in fact, many of my viral articles were simply converted into audio and posted on Podcast sites, with little or no alteration to the copy.

Resources for Article Directories 

www.EzineArticles.com
www.ArticleDepot.co.uk
www.searchwarp.com
www.articledashboard.com
www.articlesource.com
www.articleworld.net
www.articlestop.com
www.articlesfactory.com
www.content-article-com
www.articlealley.com
www.articlebase.com
www.goarticles.com
www.Isnare.com
www.marketing-seek.com
www.articlematrix.com
www.upublish.info
www.1stoparticleshop.com
www.articlecity.com
www.puredirectory.com

Until next time…

If you are new to book writing or infopreneuring, this concept will literally knock your socks off when you see how brilliant this idea is and realize the extra amount of money you can make.

If all you ever do is write and sell a book, it will actually cost you money.

Let me explain…

Just take a moment and calculate the amount of time and effort you put into your book, the cost of research, the cost of you becoming an expert in your field, the cost of your schooling and education, the cost of marketing and sales, etc, etc, etc, by the time you sell even a couple thousand books at $20 a book, you’ve already lost a ton of money.

So why would anyone ever want to write a book?

First of all, the credibility of your book gives you is profound, and the business you build around your book can support you and your family for generations to come.

For the purpose of this short article, let’s take a few seconds to describe the business you should be building. If you break it down to just the products of a business, it’ll be easy for you to see.

For example, part of your book business or your book empire is creating complimentary products around your ideas.

You’ll make far more money from your ideas than you will from the actual book. Because your book idea can be turned into all of these income producing products:

a book
an ebook
a home study course
an E-class
a teleseminar
an audio series
a live event
etc, etc, etc,
Let’s just grab one of these ideas and study it.

If you don’t know what a home study course is, it will take me literally 5 seconds to explain it to you and if you implement this one idea, it can add 6 figures to your bottom line.

A home study course can be packaged many different ways, but the simplest way is to break your book up into sections, chapters, or modules, print them out on 8 ½ by 11 paper. Put the first section in a 3 ring binder and mail it to your customers. Every month, print out another section and send it to them to add to their binder.

You can even deliver each additional section every month digitally, have your customer print it out, and add it in their binder. This can easily be set up in an autoresponder so you don’t have to do a thing after you send out the binder. Your book packaged another way, you price at $97 for this home study course.

Now, read your book into an audio recording device, burn it onto a CD and include the audio with your 3 ring binder and you have a home study course for $197.

There’s one additional and essential small thing that will only take you 30 minutes and your done, and you can charge $297 for your home study course.

See how simple repurposing your content can make you a lot more money from the same material.

All of this information and so much more, I teach you in the Automatic Bestseller and the Automatic Bestseller Inner Circle

Click Here to Join the Inenr Circle today and start building your book empire.