Marketing a book is one task that is ongoing and can cost you money. However, marketing a book does not always have to drain your bank account. There are several ways to market a book that cost nothing, except your time and effort. Take advantage of the following ways in which you can market a book for free.

Market your book through your local newspaper. If you are from a small town then you know the pride citizens take in the success of their fellow citizens. Use this pride to your advantage. Contact your local newspaper to set up an interview and to promote and market ventures you have already undertaken for your book. Many local papers love human interest stories and would jump at the chance to interview you.

You can contact your local newspaper by telephone or send them a press release regarding your book. Make sure that you mention any achievements you earned while you grew up in your home town or any way in which your home town affected your writing success.

Market your book through reviews. You can have your book reviewed in your local newspaper, at online retailers, and through associations you belong to. A review of your book could accompany an interview in your local newspaper. Ask friends and contacts to review your book on online retailers such as Amazon.com. Do you belong to any associations such as the alumni association for your college? These associations often send newsletters that review books written by alumni.

Market your book through word of mouth. Tell everyone and anyone that will listen about your book. Always have books ready to sell in the trunk of your car. Speak to anyone that will listen. It may seem forward, but you never know unless you ask and the worst they can say is “no”.

Word of mouth also includes sending email announcements about your book and promotional events to your email list. Encourage email recipients to forward the information to anyone they know that might be interested.

Use these free publicity methods to strengthen your marketing plans. Your pocket book will thank you.

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

Your Table of Contents will either make or break your sale. In the bookstore, 40% of the people who pick up your book will open it, read the table of contents, and make their buying decision right there, so if your Table of Contents doesn’t compel the reader to BUY they’ll put it back…

Your goal is to sell as many books as possible. That’s how you become a bestseller.

Let me share with you how I’ve found the best, most effective and simplest way to write a Table of Contents (TOC) that will make the sale.

First of all, think of each chapter title as a sales headline!  Each title needs to stand out on its own and compel the buyer to buy. The TOC is the mini sales piece for your book. It’s actually a lot more than mini — it’s huge!

Your TOC is similar to the headlines in your sales letter. Once someone reads your TOC, you want them to stop everything and get emotional so they feel compelled to read your book right there and now.

When your prospect is emotionally involved, they will buy. So, how do you strick a cord with their emotions?

One of the most effective ways I’ve found to write compelling titles to the chapters is to do a little research. You need to find out what does the reader want.

Go to www.magazines.com and look for a magazine that is similar to your topic. Take a look at the titles of the articles on the cover. See how they are written. These magazines publishers know what their customers are compelled to read so they sell more magazines.

You’ll see titles like

• 8 Simple Ways to . . .
• 25 of the Best . . .
• What You Absolutely Need to Know About . . .
• How to Get Results . . .

Are you starting to get the idea and pay attention to the words they use? I call these power words and action words. You can massage these titles and make them work for your chapters.
  
Take advantage of their research and see how you can convert headlines for your book titles.

Here’s another idea. Look at the Tabloid magazines as you stand in line at the grocery store. They are full of compelling article titles. Use their ideas to craft your chapter titles and table of contents.

Remember, you don’t want them to put your book back on the shelf.

Are you ready for another killer strategy?

Go to http://news.yahoo.com Scroll down the site and take a look at the “Most Popular” stories. Read the headlines and see how you can massage that into the title of your chapters.

Okay, still another secret I’ll share.

Go to www.usatoday.com Look under the headlines. Search through the categories of most popular and the titles of articles and blogs that get the most clicks. Look at most read, most recommended and find out what people are interested in.

My company is constantly researching these same resources to find out what’s hot and what readers want.

Your goal is to create titles that create an emotion that they feel they need to read your book immediately.

For more strategies on how to write a highly profitable book and how to grab the attention of book buyers, become a member of the Automatic Bestseller Inner Circle today.

Let’s get into the idea of formal publishing and how to make use of it without losing your shirt.

Your goal is to help as many people as possible with your material and to make as much money in the process as possible as long as making that money does not stop you from helping as many people as possible with your material.  What a great concept!

“But what about traditional publishing?”

Remember – most authors get their credibility from their bookstores sales, but make most of their money with their online sales.  Personally I like to have books which are sold both online and off, but not at the cost of forfeiting the massive amount of money that online sales generate.

Let me explain…

It’s been my experience that most publishers will tell you one thing when you speak to them – then try to get you to sign a contract which is completely different than what they promised you verbally.

REMEMBER ONE THING

It doesn’t matter what you agree to over the phone.  The only thing that matters is what you commit to in writing.

Most publishers are ethical people, but like anyone else, they want to get everything they can from each deal.  They will all initially try to get you to sign a contract which grants them the exclusive rights to your work (in all it’s forms), and many will also make you guarantee them either the rights to your next pieces of work, or at least the ‘right of first refusal’. 

Before sealing the deal with ANY publisher – no matter how highly recommended they come - make a list of every profit center you can think of.  Then put a check mark next to the profit centers in which you want to keep all the profits to yourself.

Click here to download a re-printable, full size version of the Profit Center List.

Fill out the list above and decide which of these profit centers you want to keep and which you are willing to negotiate with a publisher. 

Do this BEFORE you go to a publisher.