When writing a book, you are faced with a plethora of decisions. Most likely while you are writing a book you focus on communicating your thoughts and ideas on paper. You are swept up in your words, characters, and plot lines. While you are writing a book you not only need to examine these details, but see how they fit together as a whole. This will enable you to place your book in a specific “genre”.

What is a genre? The term genre is used in publishing to help categorize your book. In a book store you will find that books are categorized by genre so that you can find a specific book easily. For example, mystery novels are shelved together so if you are a mystery lover, you can sift through this section quickly to find an interesting book.

The main categories of books include adult fiction, adult nonfiction, children’s fiction, and children’s nonfiction. Fiction is further broken down into genres such as mystery, romance, horror, thriller, suspense, new age, etc. It is important to note that there are new genres created every year. For example, “chick lit” and “tween” genres have surfaced in the last few years.

If you are writing a book it is important to determine the genre of your book for several reasons. First, your genre will dictate your marketing plan. If you write a children’s book then you will market it quite differently then a medical reference book.

Determining your genre while writing your book also helps you to ascertain whether your book follows accepted genre standards. You may have intended to write a mystery, but when you finished writing your book it may resemble a horror book instead. Understanding the difference between the mystery and horror genres will help you to place your book in the appropriate market.

If you are undecided as to what type of genre you want to write for then understanding the market for each genre may help steer you in the right direction. Perhaps you are interested in writing two different types of books - a romance book and a mystery book. If you research the current publishing trends and market potential for these books you will find that romance accounts for a massive about of paperback sales. Therefore, you may decide to write a romance book first because the odds of success are higher.

No matter what genre you choose, strive to stay on top of current market information. This will help you to determine if there is a potential market for your book or if the market is already flooded with books like yours.

Have you noticed that certain books in the book store have stickers on them to signify that the book has won an award? Book stores also prominently display books that have won awards. The purpose of this placement is that book stores know that readers are more likely to purchase a book that has won an award. Many times it doesn’t matter what award the book has won, but that it has won something.

If you are publishing a book then you should consider submitting your book to award competitions. There are plenty of book contests that can give your book the recognition it deserves. Award competitions occur through writing magazines, publishing companies, universities, and trade associations.

How do you find out about these award competitions? You can search the internet for award competitions, but this may take hours. An exceptional resource for this information is www.writersmarket.com. For a minimal fee the website will provide an organized listing of award competitions. The listing will specify whether an award competition is free to enter or if there is a fee. Writersmarket.com is run by Writer’s Digest Books.

If you are in the self publishing industry then definitely submit your book to the Self-Published Competition through Writer’s Digest. Writer’s Digest is a well respected magazine that is read by writers and publishing professionals all over the world. Winning a self-published award can not only bring in prize money, but give you massive exposure. If you win, your author profile, book information, and an excerpt from your book will run in an issue of Writer’s Digest. This exposure can lead to increased book sales and interest.

If you are a publishing a book then your budget may be tight. Therefore, enter free award competitions and limit the number of fee-based award competitions. Also check out the validity of the competition. Make sure that you are entering a competition by a well known magazine, college, or association. Unfortunately there are award scams out there so don’t be a victim.

The Self-Published awards competition is a great place to start. Check out www.writersdigest.com/contests/self_published_winners05.asp today to learn about past winners and how you can enter next year.

If you are thinking of publishing a nonfiction book then you must present the information in a factual manner. Facts don’t need to be boring, but they need to be accurate. Therefore, the contents of your book should be based on solid research. When publishing a book you should utilize research from a variety of sources to ensure validity of your content. The last thing you want when publishing a book is to find that your facts are faulty and could lead to not only publishing failure, but legal action.

What resources should you use when researching your book? The answer to this question depends on your nonfiction topic. If you are writing about the Civil War then you should begin at the library because books about this topic have been published extensively in the past. However, if you are thinking of publishing a book about a new technological breakthrough then you may have to consult experts in the field instead.

To cover all the bases we will look at the accepted resources for research when publishing a book which include: libraries, the Internet, the Government, and Businesses. When you research in a library you can start with your local library. Also seek out libraries on college campuses in your area as well as specialized libraries. Before your trip to the library you can sift through their catalog online. However, speaking with a librarian will yield more resources. Librarians can find books, CDs, DVDs, and other material that relate to your topic. They can also connect you with bigger libraries through an interlibrary loan program. Librarians are there to help you, so don’t be shy!

Next you can compile research from the Internet. Be very cautious with Internet information. It is difficult to determine the validity of research from websites created by individuals. Therefore, search for information from trusted associations such as the National Institute of Health. Use search engines such as Google, Yahoo, and Ask.com to find information regarding your topic.

You can conduct research when publishing a book through businesses. Trade associations often publish business information listings from which you can contact businesses. For example, you can contact a Real Estate Association to find information on Realtors in your area if you wish to publish a book on real estate.

You can also find research through the federal government. A great deal of this research is online. Check out www.census.gov, www.access.gpo.gov, and www.ntis.gov for further information.

When publishing a book it is critical that you double, if not triple, check your facts. Conduct thorough research to provide readers with the best and most accurate information possible.

If you are marketing a book then you need to understand the importance of networking. Many authors love to write, but find it hard to network. Therefore, they may focus on writing and hope that their book succeeds on its own. The simple fact is that if you ignore networking to market a book then your book sales will suffer. Every author should become comfortable with networking if you want to be successful.

Networking is a marketing activity that is constantly evolving. Networking involves word-of- mouth, print, video, audio, and other forms of technology. Networking to market a book can be as simple as speaking to friends and colleagues about your book to setting up interviews on national television programs. The extent of your networking depends on your motivation to succeed and your perseverance.

Start networking from the ground up by marketing your book to your family, friends, colleagues, and neighbors. These contacts are familiar with you, your work, and are most likely to want to see you succeed. Send copies of your book to these contacts and ask them to spread the word, write online reviews, and generate interest in your book. Rack your brain for any media contacts in your home town that could lead to local interviews and book signings. Your local area may be small, but a local friend or colleague may have access to a big time media contact.

Marketing a book through networking also means spreading information about your book to a global audience. You can target potential readers and contacts by attending writing conferences, trade shows, and book fairs. Seek out any stores or companies that would be interested in your book. For example, you can contact pet stores, veterinarians, and veterinarian associations that may be interested in a book you have written regarding a new product or system for canines.

Another way to market your book through networking is to become informed about what other authors are doing. Read Publishers Weekly (www.publishersweekly.com), as it highlights the marketing efforts of several publishers and authors. You can find contact information for these authors through the publisher’s website. Contact these authors requesting that they review your book. If the author has a website, you can also request that you set up a reciprocal link with their website.

Let your finger tips do the walking when it comes to networking. You can connect with authors and publishers on the Internet. Publishersmarketplace.com is a popular website that enables authors, publishers, and media outlets to connect. Invest the time and money in these networking resources because if you don’t, no one else will.

All writers love to write. However, when it comes to public speaking many writers run in the other direction and don’t look back. If you want to successfully market your book then you need to become comfortable with your public speaking skills. Marketing a book doesn’t involve only printed information about your book. Readers, fans, and the media will want to hear what you have to say as an author.

Public speaking promotes not only your book, but you as a person which is critical to your triumph. Readers like to know that you are an expert in your field or at the very least know what you are talking about. Readers wish to connect your words to a face they can trust. Public speaking is the marketing effort that establishes this relationship.

Public speaking is an art. Many people are not born with top notch public speaking skills. Therefore, it is imperative that you learn and practice public speaking skills before you promote and market your book. Public speaking involves interacting with others so you must jump out of your chair and leave your writing project at home.

Spending time interacting with others is not enough. It is possible to improve your public speaking comfort level if you attend social events and talk to people at public places such as book stores. However, it is vital that you know the elements of effective public speaking. You can learn these public speaking skills through organizations such as Toastmasters International, www.toastmasters.org.

What is Toastmasters International? Toastmasters International is an organization that teaches public speaking skills and allows you to practice these skills with a local Toastmasters group. They also provide excellent links to online and print information regarding public speaking. You can search their website to find a local club. Many workplaces have a Toastmasters group that meets one to two times per month. These clubs give you a great chance to focus on your public speaking skills.

Improving your public speaking skills can give you the confidence to read at your book signing and ace any interviews about your book. You can communicate the purpose and importance of your book more successfully thus leading to higher sales.

Marketing a book is a task that begins well before the publication of your book. Typical marketing methods include sending out press releases regarding your book, setting up book signings, and conducting radio and newspaper interviews. These methods are a great way to market a book, but you can also market a book through a website.

Creating your own author website to market a book is a beneficial marketing tool that is relatively low in cost. In recent years the Internet has gained popularity and author websites are popping up left and right. Online book retailers such as Amazon.com have become an accepted way to buy books. Therefore, you can market a book on your own website and through online retailers such as Amazon.com.

Many authors are gifted when it comes to writing their book, but don’t know the first thing about building an author website. Don’t worry if you do not know how to build a website. You can enlist the help of web designers or even build a simple website of your own to market your book.

Several website hosting providers offer easy to use programs that can help you create your author website in a matter of minutes. When you build your author website it is important to choose the right domain name. The domain name is your website address. Choosing your book’s title or your name are great ideas for marketing your book. Type these names into an Internet search engine to verify that they aren’t taken yet. If websites have already been created for these names, then you will have to modify the web address to market your book.

Your author website should contain basic information about your book including the title, ISBN #, and price. Include a synopsis and picture of the cover art. You can directly sell your book through your website or provide links to online retailers such as Amazon.com. Either way, make it simple for the website visitor to purchase your book.

You may also want to provide your picture and information about you as an author. Also list any events, such as book signings, that you are going to participate in. Provide an email address so readers can contact you. Some authors also enable a message board where website visitors can post messages. The extent of your website information is at your discretion.

The Internet is an inexpensive way to market a book. Take advantage of the technology and put your book information online today. Great resources for building your own website include www.godaddy.com and www.yahoo.com. These website hosting service companies provide inexpensive ways to build your website in a matter of minutes.

When you think of book signings do you automatically picture yourself in a book store? While book stores have been a common venue for book signings there are several other book signing outlets available.

A book store is valuable place for book signings because customers are looking for books. However, you may be an unknown author or writing about a new topic. In this case, you need to target your readers by going to places where these readers frequent. For example, let’s say you wrote a book about a niche topic in computer technology. Your reader base may be smaller leading to a disappointing book signing at a general book store. A better way to market your book through a book signing is to set up a signing at a technology store or technology trade show. You are more likely to run into readers that are interested in your book topic in these settings.

Book signings to market your book can also take place in libraries. Become friendly with your librarian and donate a copy of your book to the library. You may lose out on a sale, but make up for it with your exposure. Libraries often let authors give lectures, readings, and distribute promotional materials.

Marketing a book at a book signing in retail stores is also beneficial. For example, you could set up a book signing at a sporting goods store to promote your book on hiking. Another marketing option is to seek out adventure or hiking clubs in your area. You can attend their meetings and market your book. Establish a relationship with these stores and clubs as they often can refer and promote your book to their circle of contacts.

Have you written a cook book? You could market your book at a local restaurant and cooking demonstrations. You can submit excerpts of recipes from your book to local newspapers and on your website. These marketing efforts can lead to invitations to book signings and readings of your book. For example, if you wrote a book on gardening, you could give a lecture and book signing at your local garden club.

The key in finding unique book signing venues is to understand who your readers are, their interests, and the venues they frequent. Many authors find improved success by personalizing their marketing efforts in this manner.

If you plan on selling your informational products on the web today for profit, then you may think that you have various items for a variety of niches. However, you actually need to make sure that you use an approach that will make use of the lists that you build when people make a purchase from you.

If you decide to cater to the niche of marketers today, you’ll want to start off by coming up with a product with information on How to Find Your Niche. Then, you’ll want to go on to develop another product that will compliment or accompany the first product that you sell to this niche.

When you do this, once that second product is ready, you’ll be able to announce to the customers you already have that you have another informational product available that they are sure to enjoy. If they liked the first product you sold them, then there’s a good chance that they’ll come back for more.

You’ve probably heard that the money is in the list that you have. Well, this has been true for many marketers out there that have made their millions with their list. They simply sold their products to the people on their list, which made it easy to sell, instead of always having to go out and find brand new customers.

Whenever you get a new customer, you’ll want to make the most of that customer. Even if it doesn’t cost a lot to get new customers, you’ll find that it is far better to court your customers to make thousands in recurring sales, rather to work on bringing in a one time sale that is worth a small amount of money.

It’s important that you come up with a great backend strategy for your products that is based on the needs of your customers. Work to find out what your customers are interested in so you can create the products that they really want and need.

Most people love to let you know about their opinion. So, use your contact list to ask for input and opinions. You’ll probably be amazed at what your niche is looking for. Although you’ll want to make sure that you continue to provide great information products to your customers, you’ll also want to provide great information for free as well to keep your customers from going elsewhere.

The last thing you should do is always try to throw a sales pitch at them. If you have their name on your list, then you need to take the time to pass on helpful information for free from time to time as well.

Once customers see that you have their best interest in mind, they will not have a problem spending money on your products since you have built up trust with them. This will help you to build up a huge amount of income. So, it’s all simple. Just find out what your current customers need and then provide excellent solutions to the problems they face.

More than likely you have heard it said that, “The money is in your list.” Many marketers use this quote and the reason that they say this when you are trying to sell a book is because they know that a list is important. When you have a great list of people that will let you market your products to them, then you will have a higher rate of conversion.

Of course it is important that you understand what this list is. Your list is the list of names and email addresses that you get from the opt-in form that you have up on your site, which is usually where you actually sell the books and other informational products.

Usually you’ll have visitors come to the site, and there is a good offer that they can get in exchange for their name and email address. This opt-in box, where they put in their information, sends the information that they provide to your own software for list building.

If you happen to have autoresponder software, like AWeber, you can easily set up different lists that go with various domains that you have. This is important when you want to sell your book for profit, since you will want to have different lists for each site where you are marketing and selling your informational products.

After the contact is added to the list, then an automatic email is sent to them by your autoresponder. This email provides them with the link to the offer that you promoted, which in many cases is some kind of information product.

Usually marketers will use their list and their autoresponder service together in order to constantly provide emails to people on the list. This can be done on a weekly basis or even on a daily basis if you desire. This allows you to start introducing your list to some of the higher priced products that you want to sell.

When you are using this method to market your products, it is important that every single email you send is valuable to those reading it and that it is high quality as well. You don’t want to spam people with a sales pitch each day, which will end up ruining your reputation. If you do this, they’ll probably either opt-out of your list, or never even open up your emails at all. This means they won’t know when you have a new product for sale.

Hey buddy, can you spare a dime?
Or perhaps the question should be “Hey buddy, can you spare an hour?”

An hour a day, that is.

Because if you can, then you can grow your business exponentially.

Imagine if you set aside 1 hour per day.. or if you’re so busy… at least 30 minutes per day for some creative thinking.

That’s 365 hours of solid idea-creating time every year.

Imagine how many ideas you’d come up with to create products and grow your business?

An hour of “quiet time” is an essential weapon for any entrepreneur.

Get yourself a scrap book or an note pad and title it “My Business Ideas Book”.

You’ll be amazed at how creative you can be.

You’ll be amazed at the edge it will give you to dominate your market.

Ok, in this post, I want to run through a few more “must haves” when writing articles.
The first point is: Sex Sells! Or more specifically, “Tabloid Sells”. Just tale a look at magazine covers.

One question I get from students is that they are uncomfortable about writing a certain way. The simple solution is to get over it ASAP.

You can still hold true to your values, but do so in a way that attracts visitors and readers.

Firstly, when writing your title, use “specifics”. Don’t say “How to make sausages”… use “10 Ways to make sausages”.

Secondly, make it simple. Use words like “quick” and “easy” and “simple and “fast”. Remember… everyone wants an answer and they want it now! So, give it to them.

Thirdly, speak to a “group”… Try “for beginners” or “for expectant moms” etc.

Let’s see how this comes together…

Title: 10 Simple Steps For Making Gourmet Sausages for vegetarians”

See what I mean?

For your intro, make it bold and capture their attention!

Try:

“There must be some reason why some sausages taste amazing, yet others taste like cardboard”.

Or

“I’ve always been impressed with sausage makers who can — benefit —”

Or

“Do you find yourself making lousy sausages despite having the best ingredients?”\ For years I had the same problem until I discovered 10 secret steps that worked like a miracle”

Closing the article…

This is where you want to leave your reader with a desire to get started. You want to excite them.

“By following these 10 simple steps, you too can make amazing sausages every time, and be the envy of your local Sausage Appreciation Society”. Start using them today for amazing results.

I’ll wrap this up with 3 questions you can ask yourself when trying to come up with topics…

What is______? Can you give me an example of ______? How can I get started with ________?

Simply answer each question and you have 3 topics. This is what a reader wants to know.

So, your topics could be:

“How to make sausages” “3 ways to make gourmet lamb sausages” “Sausage making for beginners”

Read this blog post over and over again. It’s really that simple.

When writing a non-fiction book, it makes sense to always look ahead to where you want your business to be, and more importantly, how you want it to look in a few years time.

I am also a HUGE believer in doing it once, and getting paid over again.

So here’s the plan:

Begin with the end in mind and create your Table of Contents in such a way that your book is a step-by-step blueprint for your readers.

Why? Simple…

Doing it this way allows you to add more content and activities to each chapter at a later date AND create your higher priced home study course.

You can then re-purpose your study course into your e-coaching program for $297 to $497.

Finally, and this is the big breakthrough I’ve had over here in the USA…

You can break down your study course into smaller lessons and create a membership/ coaching style program based on implementation of the study course, combined with some persona email support for your customer @ $97 to $197 per month.

Let’s do the math here:

50 ebook sales @ $50 = $2500 in revenue

of the 100, let’s say 20% go for the study course..

10 study course sales @ $150 = $1500 in revenue

let’s say 10% opt for the ecoaching…

5 coaching sales @ $300 = $1500 in revenue

AND…

5 ongoing coaching sales @ $100 per month = $500 revenue.

This makes you: $6,000 in monthly income!

So, you can now see whay it pays to think one product ahead. The aim is to think ahead so that creating each new product will take less time… which means quicker implimentaion… and therefore, quick income growth.

So far we’ve covered a BOATLOAD of actionable material in teh Rich Author Video Pack to help you kick-start your career as a best-selling author…

And today, we wrap it up with what may very well be the most important video of the series.

Take a look here:
http://www.automaticbestseller.com/rich_author/

In the next few minutes, you’ll discover….

–How crucial grammar and punctuation really is to the success of your book (this one will surprise you!)…

–My copy-and-paste system for taking your book from concept to print in 28 days or less…

–2 easy steps for quickly building your credibility as a published author…

–A personal step-by-step example of how one of my ideas evolved into a best seller…

–The single most important thing you must focus on to transform yourself into a famous author (with money streaming into your bank account) in record time…

–A quick 20-second exercise to help you retain what you’ve learned in this video series…

And much more!

Pay special attention to the last few minutes…this is extremely important to creating the mindset of a
successful author.

http://www.automaticbestseller.com/rich_author/

Chris

OK - after today’s teleseminar, I was inundated with emails asking for the graph I use when converting my transcripts (of teleseminars, e-classes, coaching calls, etc) into useable content for my books.

Here’s it is – in all it’s glory :)  A copy of the chart that I use when creating books from transcripts.

Use it wisely, and I promise it will worth 6-7 figures in extra income over the coming years (or months if you’re in my coaching club and combining this chart with the Direct Connect tool).

Enjoy…

(Important - let me know what you think about this chart so I know what other kind of charts you want posted)

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

If you’re having troubles viewing all currently uploaded videos, then click the 3rd button from the left on the video screen (under the orange sign that reads “click this button to view all currently uploaded videos” - that’ll show you a list of all the videos uploaded to date, and allow you access to them all

I just posted Video 3 of the Rich Author series and it’s a DOOZY.

Go watch Rich Author Video #3 here:
http://www.automaticbestseller.com/rich_author

Inside this video, you’ll learn…

–Your biggest waste of time when creating your book empire…and how to avoid it like the plague…

–How to easily create an e-class that transforms lives (and your income potential)

–The fastest way to discover what your audience REALLY wants to see inside your book….

–A little-known tactic that can add hundreds of people to your e-class almost instantly…

–2 critical elements that every e-class MUST have…

–My “Book Building Wheel” and how it can make your book creation a breeze…

–The easiest way to create a sales-boosting cover for your book (this is SO easy, it’s almost comical)…

And LOTS more!

Here’s where we get into the nitty gritty of taking of your book from computer screen to hard cover–you don’t want to miss this!

http://www.automaticbestseller.com/rich_author

Talk again soon,
Chris

P.S. Don’t forget–my success didn’t just come from selling books. It came from what happened AFTER I became a published author.

The notoriety…the interviews…the magazine articles…the lucrative speaking engagements…they’re all parts of this mega-profitable puzzle.

And the fastest way to get your name on the lips of thousands of people and put your success into high gear is by joining my Inner Circle.

Right now, it’s easier than ever to get inside–use the Gold Ticket on the top right side of the website to get into this coaching club for $1.

http://www.automaticbestseller.com/rich_author

I finally gave up trying to sleep, and decided to get to the office early today to upload Rich Author video #2 for you.

BTW: Thanks for all the great emails you sent in about the first video!

In this second video, you’ll discover…

–How to make money before writing one word of your book…http://www.automaticbestseller.com/rich_author

–The fastest, easiest way to build a highly profitable book empire…

–How to “graduate” your readers to more products (and more profits)…

–The biggest mistake that 90% of authors make (otherwise known as “the hard and lonely road”)…

–12 ways to become a million-dollar author–in ADDITION to your book sales…

–10 steps to hosting a successful and profitable teleseminar…

And LOTS more.

It’s about 30 minutes of KILLER content that can instantly boost your credibility and dramatically increase your book sales almost overnight.

So don’t miss it…

Talk soon,
Chris

P.S. I’m really getting into the “meat” of the process with this video, and you’ll definitely want to take lots of notes.

And next time, I’ll show you how to unlock the secret power of the e-class, as well as my own personal “book building wheel”.

So keep an eye out for another message from me in the next few days. But in the meantime, check out Video 2:

http://www.automaticbestseller.com/rich_author

I think of each of my books as a puzzle, because if you have all the right pieces, and you put them all together properly, you end up with a masterpiece.

But, just like any puzzle, if you just randomly force the pieces into place you’re left with a mess.  In this case you’re left with a mess that wasted a lot of your time and will never make you much money.

So, when designing, marketing, or pitching your book your main focus needs to be in showing the end user (the buyer) what benefits they’ll attain from investing their hard earned money and time into your book AND what sets your system apart from all the others.

Watch the words I’m using – when you were writing your book, your ONLY focus should have been to create a book that would help the “reader” to get specific results and to give them that information in an easy-to-understand and easy-to-implement fashion.

But now, your focus is no longer on the “reader” but on the “potential buyer”.

Here’s a completely different mindset that a person has when they’re deciding whether or not they’ll be buying your book as oppose to whether or not they’ll be reading your book.

Tailor your book design to the “buyer” and the contents to the “reader”

Now the buyer could be an individual, a group of people, a company buying books for their employees, a publisher, or a book store purchasing agent … but remember what we spoke about in previous lessons on marketing …

…No matter how large the group you’re selling to – you’re really only selling to the 1 decision maker in that group.  Solve their problem, or give them an easy solution that works, and you’ll seal the deal.

For our purposes here, we’re going to call that uniqueness, your ‘USP’.

The letters ‘USP’, for those of you who have never heard of this term stand for ‘unique selling proposition’.

In other words, what’s differentiates your book from the rest of the pack?

Why should someone buy your book, or product, or service, or hire you, instead of any of the others in your industry?

Here’s a little exercise that will help you create your USP.

The single biggest benefit your reader will get if they buy, read, and implement any of the applicable techniques in your book?

Now condense the wording you used to describe that benefit, into one small sentence – or better yet, try to condense the benefit into just a few words…

List the top 3 attributes that set you apart from any of the others in your industry…

1.
2.
3.

Now combine your condensed (yet powerful and descriptive) sentence with your top 1 or 2 unique attributes.

That’s Your USP!

Now after you have a good UPS … and a good USP is something that’s normally very hard to decide on for a business, but after you do a survey and a teleseminar with a Q&A session – your USP is going to materialize from all the amazing content that your listeners gave you.

The value of surveying your list, no matter how small of large it is, and the value of staying in touch with them using teleseminars and free Q&As is ongoing. 

Unless I find an even better way to reach out and touch my list from the privacy of my own home, with even less effort on my part and more convenient for all those involved, I just don’t see me stopping my survey’s and teleseminars any time in the near future.  Each time I survey my list or do a teleseminar with Q&As the list of benefits I get grows.

…in fact, I was a guest on a call last week where I was introduced with a quick 2 or 3 minute introduction.  Then I was handed the call and I did a full 70 minute educational teleseminar.  During that call I pitched and filled up my next e-class, and then I stayed on the call for nearly 2 additional hours answering questions…

…one of the callers came on and before she asked her question she thanked me – she thanked me for about 3 full minutes – for being so generous with my time and staying on the call for so long.  She said she’s been on loads of other teleseminars and has never seen a host or a guest willing to devote so much time for free…

…now that made me feel real good – and I’m always willing to stay on as long as my time permits because with every question a person asks me I’m learning more about how I can better service them in the future – with my books, audio’s, seminars, sales letters, newsletters, blogs, etc, etc, etc…

…and that’s worth more to me for the few hours I devoted to those listeners!!!

Your Table of Contents will either make or break your sale. In the bookstore, 40% of the people who pick up your book will open it, read the table of contents, and make their buying decision right there, so if your Table of Contents doesn’t compel the reader to BUY they’ll put it back…

Your goal is to sell as many books as possible. That’s how you become a bestseller.

Let me share with you how I’ve found the best, most effective and simplest way to write a Table of Contents (TOC) that will make the sale.

First of all, think of each chapter title as a sales headline!  Each title needs to stand out on its own and compel the buyer to buy. The TOC is the mini sales piece for your book. It’s actually a lot more than mini — it’s huge!

Your TOC is similar to the headlines in your sales letter. Once someone reads your TOC, you want them to stop everything and get emotional so they feel compelled to read your book right there and now.

When your prospect is emotionally involved, they will buy. So, how do you strick a cord with their emotions?

One of the most effective ways I’ve found to write compelling titles to the chapters is to do a little research. You need to find out what does the reader want.

Go to www.magazines.com and look for a magazine that is similar to your topic. Take a look at the titles of the articles on the cover. See how they are written. These magazines publishers know what their customers are compelled to read so they sell more magazines.

You’ll see titles like

• 8 Simple Ways to . . .
• 25 of the Best . . .
• What You Absolutely Need to Know About . . .
• How to Get Results . . .

Are you starting to get the idea and pay attention to the words they use? I call these power words and action words. You can massage these titles and make them work for your chapters.
  
Take advantage of their research and see how you can convert headlines for your book titles.

Here’s another idea. Look at the Tabloid magazines as you stand in line at the grocery store. They are full of compelling article titles. Use their ideas to craft your chapter titles and table of contents.

Remember, you don’t want them to put your book back on the shelf.

Are you ready for another killer strategy?

Go to http://news.yahoo.com Scroll down the site and take a look at the “Most Popular” stories. Read the headlines and see how you can massage that into the title of your chapters.

Okay, still another secret I’ll share.

Go to www.usatoday.com Look under the headlines. Search through the categories of most popular and the titles of articles and blogs that get the most clicks. Look at most read, most recommended and find out what people are interested in.

My company is constantly researching these same resources to find out what’s hot and what readers want.

Your goal is to create titles that create an emotion that they feel they need to read your book immediately.

For more strategies on how to write a highly profitable book and how to grab the attention of book buyers, become a member of the Automatic Bestseller Inner Circle today.

It’s amazing how fast Viral articles can produce leads and build your list. 

Viral articles should take up to 25% of your marketing time.

Who does this:  You can do the articles or you can hire someone to do them for you, but you should not be in charge of distributing them (or your Podcasts – that takes too much time). 

Get a virtual assistant (VA) or a $15 an hour person to surf the net and hold them accountable to posting no less than 10 plus articles each week.  Which means that in 10 weeks, you’ll have 100 articles posted – not 100 different articles, but 100 different places for your articles to appear.  This will automatically multiply as they sit in cyberspace and get passed around and automatically picked up by newsletter managers or webmasters looking for content, or other article submission sites looking for more articles to offer their customers.

This used to be a technique only used by those who had no marketing budget, but now it’s a staple in every bestsellers arsenal of marketing techniques. 

Creating viral articles is as simple as paraphrasing your book into bite size 400 – 500 word articles, including a press line, a call to action, and a good contact info line – then mass distributing those articles.

The next generation to this amazing marketing tool is Podcasts, which opens you up to another entire population of buyers.  Both Podcasts and viral articles should be handled in the same fashion, in fact, many of my viral articles were simply converted into audio and posted on Podcast sites, with little or no alteration to the copy.

Resources for Article Directories 

www.EzineArticles.com
www.ArticleDepot.co.uk
www.searchwarp.com
www.articledashboard.com
www.articlesource.com
www.articleworld.net
www.articlestop.com
www.articlesfactory.com
www.content-article-com
www.articlealley.com
www.articlebase.com
www.goarticles.com
www.Isnare.com
www.marketing-seek.com
www.articlematrix.com
www.upublish.info
www.1stoparticleshop.com
www.articlecity.com
www.puredirectory.com

Until next time…

If you are new to book writing or infopreneuring, this concept will literally knock your socks off when you see how brilliant this idea is and realize the extra amount of money you can make.

If all you ever do is write and sell a book, it will actually cost you money.

Let me explain…

Just take a moment and calculate the amount of time and effort you put into your book, the cost of research, the cost of you becoming an expert in your field, the cost of your schooling and education, the cost of marketing and sales, etc, etc, etc, by the time you sell even a couple thousand books at $20 a book, you’ve already lost a ton of money.

So why would anyone ever want to write a book?

First of all, the credibility of your book gives you is profound, and the business you build around your book can support you and your family for generations to come.

For the purpose of this short article, let’s take a few seconds to describe the business you should be building. If you break it down to just the products of a business, it’ll be easy for you to see.

For example, part of your book business or your book empire is creating complimentary products around your ideas.

You’ll make far more money from your ideas than you will from the actual book. Because your book idea can be turned into all of these income producing products:

a book
an ebook
a home study course
an E-class
a teleseminar
an audio series
a live event
etc, etc, etc,
Let’s just grab one of these ideas and study it.

If you don’t know what a home study course is, it will take me literally 5 seconds to explain it to you and if you implement this one idea, it can add 6 figures to your bottom line.

A home study course can be packaged many different ways, but the simplest way is to break your book up into sections, chapters, or modules, print them out on 8 ½ by 11 paper. Put the first section in a 3 ring binder and mail it to your customers. Every month, print out another section and send it to them to add to their binder.

You can even deliver each additional section every month digitally, have your customer print it out, and add it in their binder. This can easily be set up in an autoresponder so you don’t have to do a thing after you send out the binder. Your book packaged another way, you price at $97 for this home study course.

Now, read your book into an audio recording device, burn it onto a CD and include the audio with your 3 ring binder and you have a home study course for $197.

There’s one additional and essential small thing that will only take you 30 minutes and your done, and you can charge $297 for your home study course.

See how simple repurposing your content can make you a lot more money from the same material.

All of this information and so much more, I teach you in the Automatic Bestseller and the Automatic Bestseller Inner Circle

Click Here to Join the Inenr Circle today and start building your book empire.