Writing a book in the nonfiction arena can be a great way to break into publishing. The competition for fiction books is not only fierce, but the opportunities are limited compared to nonfiction. Writing a book that is nonfiction can include biographies, “How to” manuals, reference books, and any facts based book.

What nonfiction topic should you consider when writing a book? The topics for writing a book that are nonfiction in nature is virtually endless. The key is to find a niche that is underserved or not served at all. For example, new products and services are introduced into the market everyday. Perhaps you have a simple method regarding these services and the current information on the service is difficult to understand. Consider writing a book that presents your simpler method.

Writing a book can not only expand on previously created products and services, but delve into emerging areas of science. Let’s say you have an avid interest in writing a book about a specific health ailment. You want to write a book that provides easy to understand information to the average person. If you want to do this you must take the following items into consideration: the current availability of books on this topic, the potential market, and your qualifications to write this book.

First, conduct extensive research about the proposed topic. Consult the library, book stores, and Internet to see what books are available on this topic. Will your proposed book about this topic add new information and/or a new slant on the topic? Consumers are interested in new and unique perspectives on a topic.

Second, determine if there is a strong enough market to support writing a book on this topic. Is your topic so narrow that your book would only be of interest to a small number of consumers?

Third, when writing a nonfiction book you must back up your writing not only with facts, but with your own qualifications. Do you have the necessary educational and/or work experience to be a qualified expert on the topic? If not, then consider partnering with an expert when writing your book.

If you take these three questions into consideration when writing a book then you will have much better chance at success. You may find that your original idea for writing a book has changed, but the change is worth the time and effort.

Has the idea of writing a book been on your mind lately, but you are unsure of where to begin? Or are you in the midst of writing a book and stumped as to how to proceed? Writing a book can be a tricky process. Your book needs to be understood by the reader whether or not it is fiction or nonfiction. Essentially in fiction your story needs to have a beginning, middle, and end so that it follows the proper story arc.

In fiction, the story arc is essential when writing a book. Many writers find that when writing their book they diverge from the story arc. This divergence can be corrected by editing the story and even deleting previously written material. However, many hours and hard work is lost when you write a book this way. Therefore, many writers rely on an outline.

An outline can be a scary word to many writers when writing a fiction book, but it shouldn’t be. Remember, an outline is not set in stone. You can modify it at any time. An outline is an invaluable tool when writing a book that will help keep you on track. You can avoid wasting time back tracking and rewriting your book so that it follows a story arc.

Outlines in fiction vary in structure. When writing a fiction book, the structure of your outline is entirely up to you. Your outline could be as simple as paragraphs about the beginning, middle, or end. In contrast you can create an outline that describes each chapter or even details each scene of the book. By detailing this information when writing a book you can rest assured that if you are stuck or start to go off the path, you have a travel guide that will lead you back to your story.

When writing a book an outline can be a great way to organize your thoughts, spark ideas, and aid you during the writing process. An outline is not permanent and you can change it at any time.

Writing a book can be a sole endeavor. You spend countless hours typing away at your computer or even writing your manuscript in long hand. These creative hours are often the most enjoyable part of writing a book. You have expressed your thoughts and ideas. When you type the words “THE END” you may feel as though your book is a best seller. It is dangerous to think this way because your book may appear strong to you, but not to your potential readers.

If writing a book only to please yourself and have the manuscript remain in your desk drawer is your priority then you don’t need to worry about improving the manuscript. However, writing a book for publication is most likely your intention. Your potential readers are going to vary widely on their review of the book. Therefore, you want to present your book in the best light possible. You can achieve this by reviewing your book in a critique group or service.

A critique group or service will give you the outside perspective that you need. Critique groups can spot typos and grammatical mistakes that you may have missed. These items are often missed when writing a book because you spend so much time involved with the book. Your eyes become accustomed to certain grammar and mistakes. An outside reader has a fresh pair of eyes that can root out these mistakes.

Critique groups and services can also identify areas where your plot line is confusing, weak, or inconsistent. They can help you determine whether or not a character is believable. Critique groups and services are also beneficial when writing a book because they can provide suggestions to help strengthen your manuscript.

Where can you find a critique group or service? You can consult local and national writing groups. There are writing groups and associations for nearly every genre of writing so scour the Internet for a group that meets your needs. You may find a critique group in your area or a group that operates solely online.

Do make sure that your critique group does not involve family members and friends. These readers will be biased and may not be familiar with how to write a book. Seek out unbiased sources that will give you an honest opinion whether it is good or bad.

Writer’s block can happen to even the most experienced authors when they are writing a book. Writer’s block can come in many forms ranging from not being able to start writing a book to losing steam at the end of writing a book. Many non-writers term writer’s block as simply being lazy and procrastinating before writing a book. This can be the case, but true writers know that writer’s block is often not laziness, but a mental block when it comes to expressing your thoughts on paper.

Since you are likely to experience writer’s block at one time or another in your writing life, it is critical to know how to conquer writer’s block. There are a myriad of ways that you can conquer writer’s block when writing your book. Let’s begin with writing exercises that will push you past your writing plateau.

One writing exercise involves reading the newspaper, Internet, and watching the news. These activities may be viewed as procrastination to the outsider, but are not if you focus on the “ideas” in the content. Current events are idea sparkers that can yield a story line, character sketch, or even a nonfiction book topic. For example, the current increase in gas prices could be woven in to a fiction plot or explored in a nonfiction book. Newspapers and the Internet also provide pictures that can help you create a character sketch. You might find a picture of an old man in the newspaper that brings ideas for a new character to your story. Write down your observations.

Another writing exercise while writing a book is to reflect on your life. Think of a past event that was of great importance to you. Imagine what would happen if you had made a different decision during that event. How would that decision affect your life? Where would you be now if you decided to take a big job in New York City after college graduation instead of marrying your high school sweetheart?

You can apply these “what if” questions to your manuscript. Think of different choices your characters could have made in the chapters you have already written. How does this change your story? Asking these questions help to get your creative juices flowing and crushes writer’s block in not time flat.

Are you considering writing a book? Do you feel like you have a story to tell that can best be expressed by writing a book? Plot lines and characters fill your head while you drive to work each day, but you aren’t sure how to put these ideas down on paper. Or on the other hand, perhaps you love to write, but don’t know where to begin when writing a book. Writing a book is a big undertaking and therefore you should begin with a solid foundation.

The foundation of writing a book is comprised of your passion for writing the book. A half-hearted attempt at writing a book will set you up for failure. Those who succeed in any business, work, and sport are usually the most passionate about their endeavor. The same applies to writing a book.

How can you determine your passion? A great way to determine your passion is to grab a pen and paper and analyze what activities and interests you have in your life. Writing a book can take several months and therefore the time you put into analyzing your interests is integral to your success. On your piece of paper write down a list of activities and hobbies that you participate in or have an interest in. What websites do you visit often?

Write down the number of hours or days you devote to each activity. Do you notice a pattern? Do you spend several hours a week reading romance novels or playing online poker? If so, then these are areas that you are attracted to and may be great topics for writing a book.

If you are interested in writing a book then you undoubtedly spend time in the book store or shopping at online book stores. What types of books are you drawn to? Do you love to devour mysteries or children’s books? Find the genre of books that you most relate to and think about writing a book in that genre. If you are choices are all over the place then pick a genre that you feel the most connected to.

It can’t be stressed enough that passion is crucial to success when writing a book. Your interest in the subject will help you stay on task through the weeks, months, or years it takes you to write the book. So what is your passion?

When reading a book, what characters are you most drawn to? Do you often root for the under-dog in the story and want to see them succeed? Why do you root for the under-dog? It is simple; the under-dog character has flaws that we can relate to and makes them a believable character. When writing a book you want to ensure that your characters are believable and have flaws that make your reader care about them.

Writing a book that involves down to earth characters prompts your reader to stay up half the night to finish the book. If you character is too perfect then many readers will not care whether the character succeeds or not. Think about it this way, would you be more inclined to root for Lance Armstrong knowing that he had survived cancer or to root for an athlete that has perfect health? Lance Armstrong’s public fight against cancer brought in more fans because it showed that he is not a superman, but susceptible to health difficulties just like the rest of us. His fight to overcome his cancer shows that the under-dog can succeed.

So how do you write a book with believable characters? Create flaws for each character that may or may not be integral to the story. The flaws can be as simple as a man that is afraid of heights or as prevalent as a child that overcomes his stutter to become a public speaker. These “flaws” can also be viewed as gifts and help to cement the differences between your characters. In essence, you will be writing a book that avoids one-dimensional cardboard cut out characters.

Character flaws can also help move the story forward in terms of the plot line. For example, a character that is paralyzed in a horse riding accident may go on to raise money for medical research. If your character had survived the horrible horse riding accident without a scratch on him then your readers may close the book because it is just too unbelievable.

Grab your pen and paper and create your character flaws today. Your readers will thank you and root for your under-dog.

Writing is a craft. Writing is something that can be learned. If you are publishing a book then you want to present the best writing possible. The odds that you were born with flawless writing skills are slim. It is in your best interests to hone your writing craft before publishing a book. Your first published book is akin to a first impression. Therefore, your first published book should be the best writing you can produce, not riddled with errors and poor writing.

There are several ways to improve your writing. The first of which is to write, writer, write. Working on your writing skills by simply writing will help you to find your voice. However, you need the opinion and guidance of an outside eye. When publishing a book it is a smart idea to spend time in writing classes. Your writing instructor can provide the well educated outside perspective that you need. Plus, you can also listen to varying perspectives of your classmates. These classmates are potential readers and can be used a trial run for your material.

Publishing a book can be time consuming, but your writing classes don’t have to be. Writing classes today come in a variety of formats from in-person meetings to distance learning courses. You can find a writing class that suits your schedule and preferences.

Do you like to work alone? Then a distance learning one-on-one distance learning course may be for you. If you need help with publishing a book for children then the Institute of Children’s Literature (www. institutechildrenslit.com) has an excellent distance learning course. If you need assistance in publishing a book for adults then the Long Ridge Writers Group (www.thelongridgewritersgroup.com) will suit your needs. Distance learning course work through email and snail mail. You are given a month to complete assignments and a month is allotted for your instructor to evaluate your assignment. These writing courses are top notch in that they teach you about writing and publishing a book from soup to nuts.

There are also respectable writing courses you can take solely online. Check out Gotham Writer’s Workshop (www.writingclasses.com). These writing classes are based out of New York City. The classes are affordable and well worth the time and money.

Another option is attend writing classes and seminars through local colleges and universities. These seminars range from weekend workshops to semester long classes. Stop by a college near you for more information.

Publishing a book is more about printing the words on paper. Sign up for a writing class, seminar, or workshop today!

In my previous post, I introduced to the the idea of not only building credibility with your book, but also how to leverage that credibility to sell more books and products… and actually make money whilst writing your book.

In the 2nd part of this lesson, we are going to dive right into the strategies I alluded to…

If you’re like many people who want to become successful, wealthy authors, you don’t realize that you can use a teleseminar to write your book. But using teleseminars to write your book is one of the best techniques available to you for turning your book into a best seller.

How do you go about this? Well, every book you write and every title you come up with should be audience-tested first, like marketers test their campaign ideas or new product ideas first. You need a title and a concept that you know in advance are going to sell big; by using teleseminars you can accomplish this.

With a teleseminar, people are going to read your book before you’ve even written page one! That is, they are going to let you know when you have a winning title and concept, and then they are going to write your book for you. They are going to tell you all the information that you should include in your book. Then when you go to write your book, all you’re going to need to do is touch it up with your personal style and make it organized. You’ll be able to write this book quickly, too, because you’ll be able to research very specific points to answer specific questions.

It begins with a simple survey question pertaining to the business or industry you’re writing about. It may be something like, “What is the most important question you have about how to invest your money to minimize risk but maximize gains?” The person can then respond and just e-mail the response to your business e-mail account (you’ll want one of those so you can stay organized). You can include sample replies from other people to show them what other people have come up with as replies to help jog their minds.

Soon you have hundreds and hundreds of responses all together telling you what to include in your book(s). Even thousands.

Remember, success in business is about fulfilling the needs or demands of a customer base. Don’t imagine that you know what other people want or need before you’ve found out from them. And don’t say, “well, I want to write about X, so I will, no matter who if anybody cares about X.”  You may believe you’re maintaining your “integrity” by doing that, but even if that’s true it won’t matter because no one will buy your book and you will make no money.

You can also gather people’s contact information through the teleseminars. Then, when you’ve written a book in reply to their stated demands, you can just e-mail them with an offer to buy the book that they told you they wanted to read.

Now after the surveying, you will host a teleseminar talking about the top things the people said they wanted to learn about. You send out the invitation with the headline, “In this teleseminar I’m going to learn…”

And what you want to use there is the #1 response you got from surveying. You’ll pay attention to the top 10, and those other nine will go as the bullet points on the back of your book.

If you want to sell a ton of books, give free teleseminars. If you want to target people who are willing to pay higher prices to get bigger packages, that would include books and coaching, etc, you can charge a small fee, say from $17 to $49, and these people will pay to attend the seminar.

Whether it’s written or still to be written, push your book at the teleseminar. You have a captive audience, hungry for your book, because they told you what to write about. That’s how you can use a teleseminar to write your book.

If you want to make money like a best-selling author, you can and should learn how to make money before you write your book.

Now, that might sound strange to you–how to start making money with something that doesn’t even exist yet! Well, the reality is that’s what entrepreneurs do all the time. And a best-selling author is something akin to an entrepreneur; for entrepreneurs come up with visionary new products or ideas or services, and every book is a unique, singular vision and one-of-a-kind expression.

And a very important part of that plan involves a lot of ways to make money while you’re in the process of content gathering but have not yet even written a single word of the actual book. You will make money from teleseminars, their audio transcriptions, e-classes, even selling yourself as a coach to someone–all before you write your book!

This means that you as an author should not dream of making money with your book. It happens for some people, but they are few and far between, and that has as much to do with good luck as it does with their talent, for the reading public are an extremely fickle group. Instead, you will plan to make big money from the credibility that your book brings to you.

You see, if you have credibility as an author, then when more people learn of that credibility, they decide they want to buy your books. It’s a feedback loop: you write a book to establish credibility, then your credibility causes you to sell more books (and you can make money in other offshoot ways).

So, if you want to know how to make money before you write your book, it’s like this: envision; plan; and get motivated about the right thing.

If you hear about someone that is selling their own informational products on the web, you probably think about ebooks right away. However, while these written products are popular and a great way to profit, they are not the only option out there today through which you can make money with good information.

There are a variety of marketers that are beginning to realize that audio information products are a great choice too. With these audio products, you can easily provide great information that your customers can download from the web and then listen to while they are doing other things. This makes it very convenient, which is popular with people who are busy and have little time.

You’ll find that these audio products can come in files that can be downloaded and put on iPods or they can be in a CD format that customers can purchase and listen to at home, in the car, or even on their computers.

It’s actually quite inexpensive to burn off your own information products on CDs if you have a CD burner. Usually these products can be shipped for a reasonable price too, since they are quite light.

Another type of information product that can be sold other than audio is a video product. You can easily compile information into a video that your customers can see. There is great software available, such as Camtasia, which allows you to create your own videos that will allow you to put your information on video so customers can easily buy and access it.

Although some informational products may be okay in audio, if you want to engage your audience even more, a video is a wonderful idea. It helps people to get more from the information and is pleasing to the eye.

You may also want to consider combining some of these informational product formats. When you do this, you’ll increase the amount of profit that you can make and buyers will feel that your products are more valuable as well.

One example of this is to create a 40-50 page ebook on using social networking. When you sell this ebook, you can offer some great bonuses, such as a video that gives them step by step guidelines on setting up their account and you may even want to add an audio file as a bonus as well that relates to the product.

Usually you’ll find that there are great wizards that will walk you right through creating these informational products, which will make it simple for you. This way you’ll be able to create professional products that people will be excited about buying.

Ok, here’s a few quick pointers to make sure that your articles are winners every time:
1- Make your content useful, but incomplete.

The information in the article must be useful on it’s own, but it must also be incomplete so that it can be enhanced by purchasing your product. Just look at how TV programs are promoted using previews.

2- Your resource box must provide the reader with additional information to improve upon the article’s information.

For example: Provide a 3-step simple process based on one aspect of your product… “Three Steps To Making Great Sausages”.

Then in your resource box, lead them to your product…

John Citizen is the creator of Sausage Making Secrets, and has just created a special report called “10 Secrets To Gourmet Sausages”. Stop by SausageSecretsExposed.com and get your FREE copy today.

3- Introduce a problem at the start of the article, then solve it…

Sausages! Can’t make them fat free, can’t live without them. Arguably, the biggest problem facing sausage lovers today, is the usual high-fat content etc…

Ok, that wraps it up. Follow these three rules, and your articles should usually get results.

Just got this in the mail, and thought it might be cool to share it with you.
Enjoy!

10 Questions To Consider When Writing Your Article Title.

1- What does my article title promise to give my reader?

Your title should promise to deliver expert information and create motivation

2- Does you article title entice reader to ask a question?

Your title should leave them asking a question… your body will deliver the answer. What? How? Why?

3- Does it sell something other than “information”?

Your title should NEVER be a sales pitch.

4- Is it clear and concise?

Be specific, not general.

5- Are you promising too much?

Your content should relate to ONE specific issue only.

6- Do the first 3 words introduc the subject?

Important to getting traffic!

7- Are the firs 3-4 words keyword rich?

Must be specific and relate to subject.

8- Is the title long enough?

Longer titles attract more readers and downloads.

9- Is it formatted and spelt correctly?

The only punctation at the end should be a “?” Replace all :;/ with a double dash (–) No !!! Allowed. & and () are allowed. “quotation” marks are to be used on part of the title, not the entire title. Never use a number (7), use words (seven)

10- Is it evergreen?

It should be timeless to increase it’s “shelf life”

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

When writing a non-fiction book, it makes sense to always look ahead to where you want your business to be, and more importantly, how you want it to look in a few years time.

I am also a HUGE believer in doing it once, and getting paid over again.

So here’s the plan:

Begin with the end in mind and create your Table of Contents in such a way that your book is a step-by-step blueprint for your readers.

Why? Simple…

Doing it this way allows you to add more content and activities to each chapter at a later date AND create your higher priced home study course.

You can then re-purpose your study course into your e-coaching program for $297 to $497.

Finally, and this is the big breakthrough I’ve had over here in the USA…

You can break down your study course into smaller lessons and create a membership/ coaching style program based on implementation of the study course, combined with some persona email support for your customer @ $97 to $197 per month.

Let’s do the math here:

50 ebook sales @ $50 = $2500 in revenue

of the 100, let’s say 20% go for the study course..

10 study course sales @ $150 = $1500 in revenue

let’s say 10% opt for the ecoaching…

5 coaching sales @ $300 = $1500 in revenue

AND…

5 ongoing coaching sales @ $100 per month = $500 revenue.

This makes you: $6,000 in monthly income!

So, you can now see whay it pays to think one product ahead. The aim is to think ahead so that creating each new product will take less time… which means quicker implimentaion… and therefore, quick income growth.

So far we’ve covered a BOATLOAD of actionable material in teh Rich Author Video Pack to help you kick-start your career as a best-selling author…

And today, we wrap it up with what may very well be the most important video of the series.

Take a look here:
http://www.automaticbestseller.com/rich_author/

In the next few minutes, you’ll discover….

–How crucial grammar and punctuation really is to the success of your book (this one will surprise you!)…

–My copy-and-paste system for taking your book from concept to print in 28 days or less…

–2 easy steps for quickly building your credibility as a published author…

–A personal step-by-step example of how one of my ideas evolved into a best seller…

–The single most important thing you must focus on to transform yourself into a famous author (with money streaming into your bank account) in record time…

–A quick 20-second exercise to help you retain what you’ve learned in this video series…

And much more!

Pay special attention to the last few minutes…this is extremely important to creating the mindset of a
successful author.

http://www.automaticbestseller.com/rich_author/

Chris

OK - after today’s teleseminar, I was inundated with emails asking for the graph I use when converting my transcripts (of teleseminars, e-classes, coaching calls, etc) into useable content for my books.

Here’s it is – in all it’s glory :)  A copy of the chart that I use when creating books from transcripts.

Use it wisely, and I promise it will worth 6-7 figures in extra income over the coming years (or months if you’re in my coaching club and combining this chart with the Direct Connect tool).

Enjoy…

(Important - let me know what you think about this chart so I know what other kind of charts you want posted)

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

If you’re having troubles viewing all currently uploaded videos, then click the 3rd button from the left on the video screen (under the orange sign that reads “click this button to view all currently uploaded videos” - that’ll show you a list of all the videos uploaded to date, and allow you access to them all

I just posted Video 3 of the Rich Author series and it’s a DOOZY.

Go watch Rich Author Video #3 here:
http://www.automaticbestseller.com/rich_author

Inside this video, you’ll learn…

–Your biggest waste of time when creating your book empire…and how to avoid it like the plague…

–How to easily create an e-class that transforms lives (and your income potential)

–The fastest way to discover what your audience REALLY wants to see inside your book….

–A little-known tactic that can add hundreds of people to your e-class almost instantly…

–2 critical elements that every e-class MUST have…

–My “Book Building Wheel” and how it can make your book creation a breeze…

–The easiest way to create a sales-boosting cover for your book (this is SO easy, it’s almost comical)…

And LOTS more!

Here’s where we get into the nitty gritty of taking of your book from computer screen to hard cover–you don’t want to miss this!

http://www.automaticbestseller.com/rich_author

Talk again soon,
Chris

P.S. Don’t forget–my success didn’t just come from selling books. It came from what happened AFTER I became a published author.

The notoriety…the interviews…the magazine articles…the lucrative speaking engagements…they’re all parts of this mega-profitable puzzle.

And the fastest way to get your name on the lips of thousands of people and put your success into high gear is by joining my Inner Circle.

Right now, it’s easier than ever to get inside–use the Gold Ticket on the top right side of the website to get into this coaching club for $1.

http://www.automaticbestseller.com/rich_author

I finally gave up trying to sleep, and decided to get to the office early today to upload Rich Author video #2 for you.

BTW: Thanks for all the great emails you sent in about the first video!

In this second video, you’ll discover…

–How to make money before writing one word of your book…http://www.automaticbestseller.com/rich_author

–The fastest, easiest way to build a highly profitable book empire…

–How to “graduate” your readers to more products (and more profits)…

–The biggest mistake that 90% of authors make (otherwise known as “the hard and lonely road”)…

–12 ways to become a million-dollar author–in ADDITION to your book sales…

–10 steps to hosting a successful and profitable teleseminar…

And LOTS more.

It’s about 30 minutes of KILLER content that can instantly boost your credibility and dramatically increase your book sales almost overnight.

So don’t miss it…

Talk soon,
Chris

P.S. I’m really getting into the “meat” of the process with this video, and you’ll definitely want to take lots of notes.

And next time, I’ll show you how to unlock the secret power of the e-class, as well as my own personal “book building wheel”.

So keep an eye out for another message from me in the next few days. But in the meantime, check out Video 2:

http://www.automaticbestseller.com/rich_author

I think of each of my books as a puzzle, because if you have all the right pieces, and you put them all together properly, you end up with a masterpiece.

But, just like any puzzle, if you just randomly force the pieces into place you’re left with a mess.  In this case you’re left with a mess that wasted a lot of your time and will never make you much money.

So, when designing, marketing, or pitching your book your main focus needs to be in showing the end user (the buyer) what benefits they’ll attain from investing their hard earned money and time into your book AND what sets your system apart from all the others.

Watch the words I’m using – when you were writing your book, your ONLY focus should have been to create a book that would help the “reader” to get specific results and to give them that information in an easy-to-understand and easy-to-implement fashion.

But now, your focus is no longer on the “reader” but on the “potential buyer”.

Here’s a completely different mindset that a person has when they’re deciding whether or not they’ll be buying your book as oppose to whether or not they’ll be reading your book.

Tailor your book design to the “buyer” and the contents to the “reader”

Now the buyer could be an individual, a group of people, a company buying books for their employees, a publisher, or a book store purchasing agent … but remember what we spoke about in previous lessons on marketing …

…No matter how large the group you’re selling to – you’re really only selling to the 1 decision maker in that group.  Solve their problem, or give them an easy solution that works, and you’ll seal the deal.

For our purposes here, we’re going to call that uniqueness, your ‘USP’.

The letters ‘USP’, for those of you who have never heard of this term stand for ‘unique selling proposition’.

In other words, what’s differentiates your book from the rest of the pack?

Why should someone buy your book, or product, or service, or hire you, instead of any of the others in your industry?

Here’s a little exercise that will help you create your USP.

The single biggest benefit your reader will get if they buy, read, and implement any of the applicable techniques in your book?

Now condense the wording you used to describe that benefit, into one small sentence – or better yet, try to condense the benefit into just a few words…

List the top 3 attributes that set you apart from any of the others in your industry…

1.
2.
3.

Now combine your condensed (yet powerful and descriptive) sentence with your top 1 or 2 unique attributes.

That’s Your USP!

Now after you have a good UPS … and a good USP is something that’s normally very hard to decide on for a business, but after you do a survey and a teleseminar with a Q&A session – your USP is going to materialize from all the amazing content that your listeners gave you.

The value of surveying your list, no matter how small of large it is, and the value of staying in touch with them using teleseminars and free Q&As is ongoing. 

Unless I find an even better way to reach out and touch my list from the privacy of my own home, with even less effort on my part and more convenient for all those involved, I just don’t see me stopping my survey’s and teleseminars any time in the near future.  Each time I survey my list or do a teleseminar with Q&As the list of benefits I get grows.

…in fact, I was a guest on a call last week where I was introduced with a quick 2 or 3 minute introduction.  Then I was handed the call and I did a full 70 minute educational teleseminar.  During that call I pitched and filled up my next e-class, and then I stayed on the call for nearly 2 additional hours answering questions…

…one of the callers came on and before she asked her question she thanked me – she thanked me for about 3 full minutes – for being so generous with my time and staying on the call for so long.  She said she’s been on loads of other teleseminars and has never seen a host or a guest willing to devote so much time for free…

…now that made me feel real good – and I’m always willing to stay on as long as my time permits because with every question a person asks me I’m learning more about how I can better service them in the future – with my books, audio’s, seminars, sales letters, newsletters, blogs, etc, etc, etc…

…and that’s worth more to me for the few hours I devoted to those listeners!!!

One of the things I what you to learn and you need to learn to be successful in business is how to delegate.  There are certain tasks that you absolutely shouldn’t waste your time on, and there are many qualified people out there who are more than capable of handling these tasks for you.

Below, I’m going to share with you how I have learned to delegate in a very systematic way. 

One of my goals in life is to create multiple businesses, all of which need to be highly profitable, relatively easy to run, and require very little effort on my part after the initial work has been set up and done. 

One of your goals should also be to learn how to become a master delegator.  This doesn’t mean that you delegate everything.  However, you will need to delegate everything that you’re not an expert in, than train others to do what you are already an expert in.

Here’s how that relates to your book writing and marketing business: 

Delegate everything that you’re not an expert in.

Manage your projects carefully and fire any vendors who aren’t living up to their word.

Make it a habit to chart out all the details of each project.  One that chart write out the project name on the top of the page.  Down the left hand side, write out the details of the project and a few notes about each detail like who’s responsible for getting it accomplished and a deadline to having it done.

The form below is an Accountability Sheet for your use.

Feel free to copy it and use it to systematically keep track of your projects. 

Use it for every person on your team.  Have one copy for you and one for them.  Review them daily or at least weekly.  

If you’re working with Virtual Assistance, you can email this form to them and have them email it back to you on a regularly scheduled basis.

Click here to download a reprintable, larger Action Step Chart.

Your Table of Contents will either make or break your sale. In the bookstore, 40% of the people who pick up your book will open it, read the table of contents, and make their buying decision right there, so if your Table of Contents doesn’t compel the reader to BUY they’ll put it back…

Your goal is to sell as many books as possible. That’s how you become a bestseller.

Let me share with you how I’ve found the best, most effective and simplest way to write a Table of Contents (TOC) that will make the sale.

First of all, think of each chapter title as a sales headline!  Each title needs to stand out on its own and compel the buyer to buy. The TOC is the mini sales piece for your book. It’s actually a lot more than mini — it’s huge!

Your TOC is similar to the headlines in your sales letter. Once someone reads your TOC, you want them to stop everything and get emotional so they feel compelled to read your book right there and now.

When your prospect is emotionally involved, they will buy. So, how do you strick a cord with their emotions?

One of the most effective ways I’ve found to write compelling titles to the chapters is to do a little research. You need to find out what does the reader want.

Go to www.magazines.com and look for a magazine that is similar to your topic. Take a look at the titles of the articles on the cover. See how they are written. These magazines publishers know what their customers are compelled to read so they sell more magazines.

You’ll see titles like

• 8 Simple Ways to . . .
• 25 of the Best . . .
• What You Absolutely Need to Know About . . .
• How to Get Results . . .

Are you starting to get the idea and pay attention to the words they use? I call these power words and action words. You can massage these titles and make them work for your chapters.
  
Take advantage of their research and see how you can convert headlines for your book titles.

Here’s another idea. Look at the Tabloid magazines as you stand in line at the grocery store. They are full of compelling article titles. Use their ideas to craft your chapter titles and table of contents.

Remember, you don’t want them to put your book back on the shelf.

Are you ready for another killer strategy?

Go to http://news.yahoo.com Scroll down the site and take a look at the “Most Popular” stories. Read the headlines and see how you can massage that into the title of your chapters.

Okay, still another secret I’ll share.

Go to www.usatoday.com Look under the headlines. Search through the categories of most popular and the titles of articles and blogs that get the most clicks. Look at most read, most recommended and find out what people are interested in.

My company is constantly researching these same resources to find out what’s hot and what readers want.

Your goal is to create titles that create an emotion that they feel they need to read your book immediately.

For more strategies on how to write a highly profitable book and how to grab the attention of book buyers, become a member of the Automatic Bestseller Inner Circle today.

Let’s get into the idea of formal publishing and how to make use of it without losing your shirt.

Your goal is to help as many people as possible with your material and to make as much money in the process as possible as long as making that money does not stop you from helping as many people as possible with your material.  What a great concept!

“But what about traditional publishing?”

Remember – most authors get their credibility from their bookstores sales, but make most of their money with their online sales.  Personally I like to have books which are sold both online and off, but not at the cost of forfeiting the massive amount of money that online sales generate.

Let me explain…

It’s been my experience that most publishers will tell you one thing when you speak to them – then try to get you to sign a contract which is completely different than what they promised you verbally.

REMEMBER ONE THING

It doesn’t matter what you agree to over the phone.  The only thing that matters is what you commit to in writing.

Most publishers are ethical people, but like anyone else, they want to get everything they can from each deal.  They will all initially try to get you to sign a contract which grants them the exclusive rights to your work (in all it’s forms), and many will also make you guarantee them either the rights to your next pieces of work, or at least the ‘right of first refusal’. 

Before sealing the deal with ANY publisher – no matter how highly recommended they come - make a list of every profit center you can think of.  Then put a check mark next to the profit centers in which you want to keep all the profits to yourself.

Click here to download a re-printable, full size version of the Profit Center List.

Fill out the list above and decide which of these profit centers you want to keep and which you are willing to negotiate with a publisher. 

Do this BEFORE you go to a publisher.

Writing a book gives you total control over your financial destiny.

That’s a bold statement so let me back it up with a simple analogy about becoming an author, and then show you how you can become a best selling author in 28 days or less…

To get the most of writing a book, you simply need to understand the difference between these 2 people:

Person A: is told that they must work HARD, get a good job, work for years at that job… and then they might be able to live their dream.
How many of you work hard? I’ll bet everyone reading this works hard! How many of you are truly wealthy? That number is probably far less than the number of you who work hard…
What happened? Let me tell you what happened – “THEY” lied…

Now Person B: works SMART. Maybe they write a book and become an author, maybe they do a little research and learn how to market a book, maybe they take that a little further and get a publisher for their book.

I know you’ve heard other say that you need to work SMART, but in today’s concept working smart means … that you work only at things that will give you long term extra income whether you decide to continue working or not – like writing a book, or writing multiple books that sell and that have
longevity on the bookshelves so those books sell for many many years to come.

…and this is something that you can get started with little money, little experience, and right away!

At the end of your life are you going to be like person A or B.

Will you write your book or will you die with your book still inside your head?

What safety methods are you setting up now so you don’t have to worry about laying on your death bed thinking about all you’ve done in life and asking why that whole “Working Hard Thing’ didn’t pay off?

Who’s going to remember you in 10 years? What about 20 years after you’re gone, or 50 years? Are your great grandkids going to admire what you achieved while you lived? Are they going
to be able to use you as a role model…

Think about that for a moment because that was one of the most profound thoughts that was put into my head right before I wrote a book – in fact I wrote my first book with the goals of helping the greatest number of people possible - to outlive me and make my teachings live on way past the point of my lifespan – and to be an instruction guide for my children and their children and all my future generations.

How how many of you would like to get involved in a program like that?
It’s easy - The Automatic Bestseller Inner Circle walks you through every single part of writing, publishing, and marketing an outrageously successful book - one that you can be proud of, and one that your family will be proud of.

For a free video, audio, and articles on writing, publishing and marketing a book for profit click here:
www.AutomaticBestseller.com/rich_author