Consumers have an extensive amount of choices when it comes to products, services, and books. Nonfiction books often times begin with one unique title followed by several spin-offs and improved versions. Do you think a potential reader is more likely to choose a book that is written by an unknown author or a book that includes anecdotes, tips, and perspectives from credible experts? The odds are in the favor of the book with the added strength of topic experts. Therefore, incorporating the research and opinions of experts relating to your nonfiction book will boost sales when you publish your book.

Where can you find experts to add to the credibility of your book? First, find out if there are any experts in your local area. If you are writing about a medical related topic then you can seek out experts at a local medical university or medical association. Next, find experts through personal contacts. Flip through your rolodex or palm pilot. Is your friend’s brother an expert on Patent Law? If so, you can tap into his expertise for your book for inventors.

The next step is to search the Internet. The Internet can connect you to experts all over the world. These experts are usually excited to discuss their research and would be flattered to be published in a book. Search for websites that relate to your topic. These websites may offer experts that are available for an interview. Other great websites to check out before you publish a book include: http://www.findexperts.com/ and http://www.expertclick.com/.

You can contact experts by e-mail, phone, or postal mail. Explain that you are going to publish a book and wish to garner an expert perspective on the topic. You can send questions via e-mail or conduct interviews on the phone and in person. If you do interview an expert make sure to tape record the interview so that you accurately present their views in your book. It is recommended that you allow the expert to review any of their information you intend to publish in the book to ensure its accuracy.

Working with experts to publish a book can add credibility and muscle to your book. The evidence of an expert can sway a potential reader into choosing your book over a competitor. What more could you ask for?