Do you have an idea that you wish to publish a book about? Do you believe your idea is so clever that your books will sell thousands of copies? The excitement you experience before writing your book is wonderful, but don’t rush to type your book or you may be in for an unpleasant surprise. It is critical that you analyze the market before you write and then publish a book.

Analyzing the market for your proposed book involves learning about the potential readers, demand for your book, and the intensity of competing titles. Stand up from your computer and travel to your local book store. Bring paper and pencil with you because you will be taking notes. The purpose of your trip is to study existing books that may be a competitor with your book. You can also surf online book retailers to find customer reviews of competing books.

When you publish a book you want to verify that you are not simply regurgitating information that already exists in published books. Fancy cover art won’t make up for stale information. Readers want new information or a unique slant to old information.

Find books that are suitable competitors with the book you wish to publish. Write down the following information: number of pages, format, and publication date, credibility of the author, information presentation and the overall contents of the book. In addition, note how many competing titles are available at the book store. Are the books displayed prominently in the front of the book store or hidden away in a corner shelf? The number and placement of competing titles can help you discern the demand for your book topic.

Many authors find it beneficial to purchase the books so they can scope out their competition. Dissect each book to verify that when you publish a book it will be new and refreshing to readers. Note the language level in the books. Is the language too technical and dry? How could you improve the presentation?

Also consult newspapers, television, film, and other online media to determine the interest in your book topic. When you publish a book it is critical that your book not only present information, but stand out in the market place. Keep these tips in mind before you sit down and the type the first word of your book.