When you think of book signings do you automatically picture yourself in a book store? While book stores have been a common venue for book signings there are several other book signing outlets available.

A book store is valuable place for book signings because customers are looking for books. However, you may be an unknown author or writing about a new topic. In this case, you need to target your readers by going to places where these readers frequent. For example, let’s say you wrote a book about a niche topic in computer technology. Your reader base may be smaller leading to a disappointing book signing at a general book store. A better way to market your book through a book signing is to set up a signing at a technology store or technology trade show. You are more likely to run into readers that are interested in your book topic in these settings.

Book signings to market your book can also take place in libraries. Become friendly with your librarian and donate a copy of your book to the library. You may lose out on a sale, but make up for it with your exposure. Libraries often let authors give lectures, readings, and distribute promotional materials.

Marketing a book at a book signing in retail stores is also beneficial. For example, you could set up a book signing at a sporting goods store to promote your book on hiking. Another marketing option is to seek out adventure or hiking clubs in your area. You can attend their meetings and market your book. Establish a relationship with these stores and clubs as they often can refer and promote your book to their circle of contacts.

Have you written a cook book? You could market your book at a local restaurant and cooking demonstrations. You can submit excerpts of recipes from your book to local newspapers and on your website. These marketing efforts can lead to invitations to book signings and readings of your book. For example, if you wrote a book on gardening, you could give a lecture and book signing at your local garden club.

The key in finding unique book signing venues is to understand who your readers are, their interests, and the venues they frequent. Many authors find improved success by personalizing their marketing efforts in this manner.