With hundreds of competing books being published every year, it is more critical then ever to find ways to market your book that will set you apart from the rest. If you are serious about marketing your book and have cash to spend on your marketing efforts then consider creating a media kit for you book. A media kit works wonders in enticing media outlets, such as newspapers and television stations, to interview you. These interviews generate interest in your book and can result in increased sales.

What should a media kit contain? A media kit acts a one-stop-shop for your book and promotion information. A media kit should contain a press release about your book. The press release may be a book announcement if you book has been recently published. Or the press release may contain newsworthy information about your book such as earning an award for your book.

It is critical that your media kit contain your bio, contact information, and publishing information about your book. Remember, you are not only marketing your book, but marketing yourself as an author as well. Insert business cards into your media kit that provide a handy way to keep in touch with you.

Your media kit should also contain a pitch letter. The pitch letter should describe to media outlets why they should interview you about your book. Include possible interview questions that the media can ask you during an interview. Media outlets also love it when you include surprising and fascinating points regarding your book. They want to know why your book stands out from your competitors.

Marketing efforts for you book tend to build upon each other. Therefore, include any articles, book reviews, or previous media attention in your media kit. Have you been interviewed before? If so, include who has interviewed you. Journalists like to know that you have generated interest in other media channels.

Enclose your media kit in a professional looking folder. Ensure that your press clips and book information has been printed on high quality ink and paper. Do not skimp on the presentation of your media kit. It is better to have a small media kit that is done impeccably then a large media kit of low quality.

Start creating your media kit today. A media kit is an organized way to market your book. You will look like a professional and the media will be excited to interview you about your book. An increase in media exposure is beneficial to overall sales. Plus, authors of competing books are likely to have a media kit ready to go.