Are you searching for ways to market your book? Do you want to spread the word about your book to several media outlets in a timely manner and at an affordable cost? Press releases are a great way to introduce and market a book. You can send a free press release to media outlets or sign up for paid press release distribution. Which ever manner you choose, a press release is an effective way to market a book.

What is a press release? A press release is a one to two page news release regarding your book. A press release helps in marketing a book because you are sending any newsworthy information about your book that would interest a wide audience. A press release you should include contact information and a concise description of the newsworthy event about your book.

You can write a press release yourself or call on the services of a book marketing professional. If you decide to craft your own press release then there are a few basics your press release should contain to effectively market your book. Your press release should begin with an attention grabbing headline. Specify that the press release is “FOR IMMEDIATE RELEASE”. The main paragraph of the press release should give the basic information of who, what, when, where, why, and how. For example, if your press release is regarding a book signing even then you need to give details about the book signing such as the book store location, time, book title, author name, etc. The end of the press release should always contain the title, author, publisher, ISBN number and publication date of your book. Include your contact information as well. More detailed information about press release format can be found at your library, book store, or online.

Press releases are commonly sent to media outlets such as newspapers, radio and television stations. You can also distribute a press release on the Internet to market your book. The beauty of a press release is that is can launch your marketing into other activities such as book signings and radio interviews. A popular online resource for sending press releases online is www.prweb.com.

You can send more then one press release to market a book. For example, send a press release to announce your book and follow up with press release for any book related events. Book signings and reviews can be marketed through press releases. Make a press release part of your book marketing plan as a ticket to lucrative media interest and increased book sales.