More than likely you have heard it said that, “The money is in your list.” Many marketers use this quote and the reason that they say this when you are trying to sell a book is because they know that a list is important. When you have a great list of people that will let you market your products to them, then you will have a higher rate of conversion.

Of course it is important that you understand what this list is. Your list is the list of names and email addresses that you get from the opt-in form that you have up on your site, which is usually where you actually sell the books and other informational products.

Usually you’ll have visitors come to the site, and there is a good offer that they can get in exchange for their name and email address. This opt-in box, where they put in their information, sends the information that they provide to your own software for list building.

If you happen to have autoresponder software, like AWeber, you can easily set up different lists that go with various domains that you have. This is important when you want to sell your book for profit, since you will want to have different lists for each site where you are marketing and selling your informational products.

After the contact is added to the list, then an automatic email is sent to them by your autoresponder. This email provides them with the link to the offer that you promoted, which in many cases is some kind of information product.

Usually marketers will use their list and their autoresponder service together in order to constantly provide emails to people on the list. This can be done on a weekly basis or even on a daily basis if you desire. This allows you to start introducing your list to some of the higher priced products that you want to sell.

When you are using this method to market your products, it is important that every single email you send is valuable to those reading it and that it is high quality as well. You don’t want to spam people with a sales pitch each day, which will end up ruining your reputation. If you do this, they’ll probably either opt-out of your list, or never even open up your emails at all. This means they won’t know when you have a new product for sale.