Ok, in this post, I want to run through a few more “must haves” when writing articles.
The first point is: Sex Sells! Or more specifically, “Tabloid Sells”. Just tale a look at magazine covers.
One question I get from students is that they are uncomfortable about writing a certain way. The simple solution is to get over it ASAP.
You can still hold true to your values, but do so in a way that attracts visitors and readers.
Firstly, when writing your title, use “specifics”. Don’t say “How to make sausages”… use “10 Ways to make sausages”.
Secondly, make it simple. Use words like “quick” and “easy” and “simple and “fast”. Remember… everyone wants an answer and they want it now! So, give it to them.
Thirdly, speak to a “group”… Try “for beginners” or “for expectant moms” etc.
Let’s see how this comes together…
Title: 10 Simple Steps For Making Gourmet Sausages for vegetarians”
See what I mean?
For your intro, make it bold and capture their attention!
Try:
“There must be some reason why some sausages taste amazing, yet others taste like cardboard”.
Or
“I’ve always been impressed with sausage makers who can — benefit —”
Or
“Do you find yourself making lousy sausages despite having the best ingredients?”\ For years I had the same problem until I discovered 10 secret steps that worked like a miracle”
Closing the article…
This is where you want to leave your reader with a desire to get started. You want to excite them.
“By following these 10 simple steps, you too can make amazing sausages every time, and be the envy of your local Sausage Appreciation Society”. Start using them today for amazing results.
I’ll wrap this up with 3 questions you can ask yourself when trying to come up with topics…
What is______? Can you give me an example of ______? How can I get started with ________?
Simply answer each question and you have 3 topics. This is what a reader wants to know.
So, your topics could be:
“How to make sausages” “3 ways to make gourmet lamb sausages” “Sausage making for beginners”
Read this blog post over and over again. It’s really that simple.