Just got this in the mail, and thought it might be cool to share it with you.
Enjoy!

10 Questions To Consider When Writing Your Article Title.

1- What does my article title promise to give my reader?

Your title should promise to deliver expert information and create motivation

2- Does you article title entice reader to ask a question?

Your title should leave them asking a question… your body will deliver the answer. What? How? Why?

3- Does it sell something other than “information”?

Your title should NEVER be a sales pitch.

4- Is it clear and concise?

Be specific, not general.

5- Are you promising too much?

Your content should relate to ONE specific issue only.

6- Do the first 3 words introduc the subject?

Important to getting traffic!

7- Are the firs 3-4 words keyword rich?

Must be specific and relate to subject.

8- Is the title long enough?

Longer titles attract more readers and downloads.

9- Is it formatted and spelt correctly?

The only punctation at the end should be a “?” Replace all :;/ with a double dash (–) No !!! Allowed. & and () are allowed. “quotation” marks are to be used on part of the title, not the entire title. Never use a number (7), use words (seven)

10- Is it evergreen?

It should be timeless to increase it’s “shelf life”

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

When writing a non-fiction book, it makes sense to always look ahead to where you want your business to be, and more importantly, how you want it to look in a few years time.

I am also a HUGE believer in doing it once, and getting paid over again.

So here’s the plan:

Begin with the end in mind and create your Table of Contents in such a way that your book is a step-by-step blueprint for your readers.

Why? Simple…

Doing it this way allows you to add more content and activities to each chapter at a later date AND create your higher priced home study course.

You can then re-purpose your study course into your e-coaching program for $297 to $497.

Finally, and this is the big breakthrough I’ve had over here in the USA…

You can break down your study course into smaller lessons and create a membership/ coaching style program based on implementation of the study course, combined with some persona email support for your customer @ $97 to $197 per month.

Let’s do the math here:

50 ebook sales @ $50 = $2500 in revenue

of the 100, let’s say 20% go for the study course..

10 study course sales @ $150 = $1500 in revenue

let’s say 10% opt for the ecoaching…

5 coaching sales @ $300 = $1500 in revenue

AND…

5 ongoing coaching sales @ $100 per month = $500 revenue.

This makes you: $6,000 in monthly income!

So, you can now see whay it pays to think one product ahead. The aim is to think ahead so that creating each new product will take less time… which means quicker implimentaion… and therefore, quick income growth.