Stumble It!
How to beat the Recession once and for all !!!
OK …
I wanted to take a quick break from the videos to address a certain issue, which seems to be on everyone’s lips these days…
Yep, I’m talking about the “R” word–recession.
I’ve had a lot of budding authors and entrepreneurs ask me “What about the economy? How can I sell books if nobody’s spending money?”
That’s a great question. And I can sum up my answer in just 4 words:
“It doesn’t really matter.”
Now, I know what you’re thinking…”That’s easy for you to say Chris”
Well, bear with me for a moment…
When you become an author, there’s more to the pie than just book sales. There’s the notoriety…the acclaim…and the prestige that goes along with having a book in print.
Your friends, family, employees, your boss, and your customers will look at you with a higher regard, a more esteemed status.
So what does that have to do with a recession? Think about it…
In times of turmoil and upheaval, what do people often do? They turn to their “heroes” for guidance and inspiration.
So if a recession does hit, your “audience” will draw closer to you…and look to you as a leading authority in your field.
In other words, a weaker economy will not shrink your sales - it should actually BOOST your fan base, and a solid, die-hard fan base translates into more sales!
But, more sales = more responsibility! Once you have a loyal audience, it’s your responsibility to help them reach their goals (you have to be their hero)…
It’s actually very easy to build a powerful company from scratch if you aim to always help others while growing your business.
That’s what I do at my speaking events… it’s what I do with my books… and it’s what we’re doing with these videos!
Let’s use the Rich Author videos to illustrate this:
First - I’m sure you’ll agree that I give a LOT in these videos (this series contains about 2 full hours of pure content).
…and that GIVING attracts a lot of attention (we had over 100,000 people watch the videos so far, and we still have 3 more to give you!)
…and that ATTENTION actually filters my audience for me (those who like it will want more from me, and we’ll personally help a handful of those people in the Inner Circle - and those who don’t like it are doomed to live a life full of upset and frustration - just kidding… I think :-)
You see - a recession can only affect you if you fail to help others.
But when you focus on giving (in a structured way) – you always get more than you give!
Want help doing this in your own life?
Well, in the Inner Circle, group coaching program, we’ll show you exactly how to become an author, and how to build a full-blown business from your book, and how to help a lot of people while build yourself a big audience.
…you can take your book idea and turn it (with our help and guidance) into a large, long-term income stream.
This is the exact formula we’ve used to transform other ‘recession-minded’ folks–just like you–into authors, international speakers, and successful online entrepreneurs.
And we can do the same for you too…
http://www.automaticbestseller.com/inner_circle/
Talk soon,
Chris
May 7th, 2008 at 6:53 am
You have provided a very interesting perspective that during a recession, people will buy more books because they want to rely on a writers’ expert view. But I am not sure if you have any empirical evidence to support this assertion.
May 10th, 2008 at 12:23 pm
That does make a lot of sense to me. People always look for more guidance in some shape or form in times of uncertainty. In fact, the recession could be just the push some need to finally take action and do what they’ve procrastinated about for years!
I like the way you think, Chris. I too believe when you give, you get. Thanks for sharing your thoughts there.
May 11th, 2008 at 10:45 am
I think it’s true that in times of recession people will turn to things that have helped them or provided some inspiration in the past.
And they especially respond to things that provide a lot of benefit for very little cost, which can mean free content. They might not pay to go to a seminar across country, with all the costs for that, but a relatively low-cost online program or teleseminar will seem like good value.
May 15th, 2008 at 8:54 pm
I agree to an extent. We do reach for certain things when things get tough or stressful, but at the same time we do also tighten our belts and do a double take on what we can really afford. It is a balancing act.
May 18th, 2008 at 1:31 pm
Well perhaps that is a good reason for people to buy your books. I however saw this recession in a whole different perspective. I simply find myself lost inside a book so as to not face reality. I’ll buy the book even if I am broke and forget about my bills every time I open a novel. So while our reasons are different we still have the same purpose
May 20th, 2008 at 7:11 pm
This is so true. People make way too much of a big deal about the recession. Guys, this is how the economy works, just like every other aspect in life, there are ups and downs. Do not let that discourage you, look at the bigger picture. Also, by starting a project during recession, you are likely to finish the project when the economy starts getting better. It is the same ideology behind buying real estate during a recession, as you can easily make profit when good times get rolling again.
May 23rd, 2008 at 5:03 am
Well, I am an avid reader myself, but when I’m broke I’m broke. My kids come first and I am now buying my books at the used book store. I still get to read and get what I enjoy but it is the only way I can afford to. Look, a lot of people out there are not just having ups and downs. It is down to whether you pay a bill or buy groceries or gas for your car. There isnt’ enough for the extra’s. I balance down to the penny now, and I haven’t had to do that in a very long time.
May 26th, 2008 at 2:09 pm
I do agree that there are always ups and downs in the economy and the rest of life. And there are likely to be times that you can’t afford extras — but if you’re dreaming about writing that ebook, you can certainly start. Do the parts that don’t require money. Be ready for the opportunity if some money does come your way.
May 29th, 2008 at 5:40 pm
That I certainly do agree with! It doesn’t cost anything to get your ideas out! Once the book is written, then you can jump into the other stuff as soon as you can. Thanks for pointing that out, alpha!
June 3rd, 2008 at 7:10 pm
Something related to this actually just happened to me. I’ve been trying to cut back on buying books (not very successfully so I guess it’s ok to admit that on a publishing site), but I went to a talk by a local author and was really impressed by her. So I was thinking about buying her book anyway when I happened to walk by my neighbor’s place. She’s getting ready to move and was giving away, not even selling, some books — including the one I wanted! So you just have to be ready for things to come your way.
June 3rd, 2008 at 9:14 pm
Hmm, I think we can see it from a different point of view. When you really broke, you put your family in the first place. But if you still able to survive, you can get the book for guidance, or just to entertain you. So its hard to tell whether its true or not, but it can work out in some situation. Still the writer have to focus on giving, so I’m agree with that point.
June 4th, 2008 at 2:12 pm
That is true. And you know, we have all have different idea’s of what being broke really is. When I say I”m broke. It’s still not usually as severe as the way we lived when I was growing up. We do what we have to do, and cut back where we see fit. I never buy books new anymore, simply because I am spoiled to getting them so much cheaper than that.