One of the things I what you to learn and you need to learn to be successful in business is how to delegate.  There are certain tasks that you absolutely shouldn’t waste your time on, and there are many qualified people out there who are more than capable of handling these tasks for you.

Below, I’m going to share with you how I have learned to delegate in a very systematic way. 

One of my goals in life is to create multiple businesses, all of which need to be highly profitable, relatively easy to run, and require very little effort on my part after the initial work has been set up and done. 

One of your goals should also be to learn how to become a master delegator.  This doesn’t mean that you delegate everything.  However, you will need to delegate everything that you’re not an expert in, than train others to do what you are already an expert in.

Here’s how that relates to your book writing and marketing business: 

Delegate everything that you’re not an expert in.

Manage your projects carefully and fire any vendors who aren’t living up to their word.

Make it a habit to chart out all the details of each project.  One that chart write out the project name on the top of the page.  Down the left hand side, write out the details of the project and a few notes about each detail like who’s responsible for getting it accomplished and a deadline to having it done.

The form below is an Accountability Sheet for your use.

Feel free to copy it and use it to systematically keep track of your projects. 

Use it for every person on your team.  Have one copy for you and one for them.  Review them daily or at least weekly.  

If you’re working with Virtual Assistance, you can email this form to them and have them email it back to you on a regularly scheduled basis.

Click here to download a reprintable, larger Action Step Chart.

Your Table of Contents will either make or break your sale. In the bookstore, 40% of the people who pick up your book will open it, read the table of contents, and make their buying decision right there, so if your Table of Contents doesn’t compel the reader to BUY they’ll put it back…

Your goal is to sell as many books as possible. That’s how you become a bestseller.

Let me share with you how I’ve found the best, most effective and simplest way to write a Table of Contents (TOC) that will make the sale.

First of all, think of each chapter title as a sales headline!  Each title needs to stand out on its own and compel the buyer to buy. The TOC is the mini sales piece for your book. It’s actually a lot more than mini — it’s huge!

Your TOC is similar to the headlines in your sales letter. Once someone reads your TOC, you want them to stop everything and get emotional so they feel compelled to read your book right there and now.

When your prospect is emotionally involved, they will buy. So, how do you strick a cord with their emotions?

One of the most effective ways I’ve found to write compelling titles to the chapters is to do a little research. You need to find out what does the reader want.

Go to www.magazines.com and look for a magazine that is similar to your topic. Take a look at the titles of the articles on the cover. See how they are written. These magazines publishers know what their customers are compelled to read so they sell more magazines.

You’ll see titles like

• 8 Simple Ways to . . .
• 25 of the Best . . .
• What You Absolutely Need to Know About . . .
• How to Get Results . . .

Are you starting to get the idea and pay attention to the words they use? I call these power words and action words. You can massage these titles and make them work for your chapters.
  
Take advantage of their research and see how you can convert headlines for your book titles.

Here’s another idea. Look at the Tabloid magazines as you stand in line at the grocery store. They are full of compelling article titles. Use their ideas to craft your chapter titles and table of contents.

Remember, you don’t want them to put your book back on the shelf.

Are you ready for another killer strategy?

Go to http://news.yahoo.com Scroll down the site and take a look at the “Most Popular” stories. Read the headlines and see how you can massage that into the title of your chapters.

Okay, still another secret I’ll share.

Go to www.usatoday.com Look under the headlines. Search through the categories of most popular and the titles of articles and blogs that get the most clicks. Look at most read, most recommended and find out what people are interested in.

My company is constantly researching these same resources to find out what’s hot and what readers want.

Your goal is to create titles that create an emotion that they feel they need to read your book immediately.

For more strategies on how to write a highly profitable book and how to grab the attention of book buyers, become a member of the Automatic Bestseller Inner Circle today.