To Formally Publish or Not To Formally Publish
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Let’s get into the idea of formal publishing and how to make use of it without losing your shirt.
Your goal is to help as many people as possible with your material and to make as much money in the process as possible as long as making that money does not stop you from helping as many people as possible with your material. What a great concept!
“But what about traditional publishing?”
Remember – most authors get their credibility from their bookstores sales, but make most of their money with their online sales. Personally I like to have books which are sold both online and off, but not at the cost of forfeiting the massive amount of money that online sales generate.
Let me explain…
It’s been my experience that most publishers will tell you one thing when you speak to them – then try to get you to sign a contract which is completely different than what they promised you verbally.
REMEMBER ONE THING
It doesn’t matter what you agree to over the phone. The only thing that matters is what you commit to in writing.
Most publishers are ethical people, but like anyone else, they want to get everything they can from each deal. They will all initially try to get you to sign a contract which grants them the exclusive rights to your work (in all it’s forms), and many will also make you guarantee them either the rights to your next pieces of work, or at least the ‘right of first refusal’.
Before sealing the deal with ANY publisher – no matter how highly recommended they come - make a list of every profit center you can think of. Then put a check mark next to the profit centers in which you want to keep all the profits to yourself.

Click here to download a re-printable, full size version of the Profit Center List.
Fill out the list above and decide which of these profit centers you want to keep and which you are willing to negotiate with a publisher.
Do this BEFORE you go to a publisher.









