In my previous post, I introduced to the the idea of not only building credibility with your book, but also how to leverage that credibility to sell more books and products… and actually make money whilst writing your book.

In the 2nd part of this lesson, we are going to dive right into the strategies I alluded to…

If you’re like many people who want to become successful, wealthy authors, you don’t realize that you can use a teleseminar to write your book. But using teleseminars to write your book is one of the best techniques available to you for turning your book into a best seller.

How do you go about this? Well, every book you write and every title you come up with should be audience-tested first, like marketers test their campaign ideas or new product ideas first. You need a title and a concept that you know in advance are going to sell big; by using teleseminars you can accomplish this.

With a teleseminar, people are going to read your book before you’ve even written page one! That is, they are going to let you know when you have a winning title and concept, and then they are going to write your book for you. They are going to tell you all the information that you should include in your book. Then when you go to write your book, all you’re going to need to do is touch it up with your personal style and make it organized. You’ll be able to write this book quickly, too, because you’ll be able to research very specific points to answer specific questions.

It begins with a simple survey question pertaining to the business or industry you’re writing about. It may be something like, “What is the most important question you have about how to invest your money to minimize risk but maximize gains?” The person can then respond and just e-mail the response to your business e-mail account (you’ll want one of those so you can stay organized). You can include sample replies from other people to show them what other people have come up with as replies to help jog their minds.

Soon you have hundreds and hundreds of responses all together telling you what to include in your book(s). Even thousands.

Remember, success in business is about fulfilling the needs or demands of a customer base. Don’t imagine that you know what other people want or need before you’ve found out from them. And don’t say, “well, I want to write about X, so I will, no matter who if anybody cares about X.”  You may believe you’re maintaining your “integrity” by doing that, but even if that’s true it won’t matter because no one will buy your book and you will make no money.

You can also gather people’s contact information through the teleseminars. Then, when you’ve written a book in reply to their stated demands, you can just e-mail them with an offer to buy the book that they told you they wanted to read.

Now after the surveying, you will host a teleseminar talking about the top things the people said they wanted to learn about. You send out the invitation with the headline, “In this teleseminar I’m going to learn…”

And what you want to use there is the #1 response you got from surveying. You’ll pay attention to the top 10, and those other nine will go as the bullet points on the back of your book.

If you want to sell a ton of books, give free teleseminars. If you want to target people who are willing to pay higher prices to get bigger packages, that would include books and coaching, etc, you can charge a small fee, say from $17 to $49, and these people will pay to attend the seminar.

Whether it’s written or still to be written, push your book at the teleseminar. You have a captive audience, hungry for your book, because they told you what to write about. That’s how you can use a teleseminar to write your book.

If you want to make money like a best-selling author, you can and should learn how to make money before you write your book.

Now, that might sound strange to you–how to start making money with something that doesn’t even exist yet! Well, the reality is that’s what entrepreneurs do all the time. And a best-selling author is something akin to an entrepreneur; for entrepreneurs come up with visionary new products or ideas or services, and every book is a unique, singular vision and one-of-a-kind expression.

And a very important part of that plan involves a lot of ways to make money while you’re in the process of content gathering but have not yet even written a single word of the actual book. You will make money from teleseminars, their audio transcriptions, e-classes, even selling yourself as a coach to someone–all before you write your book!

This means that you as an author should not dream of making money with your book. It happens for some people, but they are few and far between, and that has as much to do with good luck as it does with their talent, for the reading public are an extremely fickle group. Instead, you will plan to make big money from the credibility that your book brings to you.

You see, if you have credibility as an author, then when more people learn of that credibility, they decide they want to buy your books. It’s a feedback loop: you write a book to establish credibility, then your credibility causes you to sell more books (and you can make money in other offshoot ways).

So, if you want to know how to make money before you write your book, it’s like this: envision; plan; and get motivated about the right thing.

When you break the whole thing down, we can say there are 11 steps for becoming a bestselling author.

Following these 11 steps to becoming a bestselling author puts you into the system that you can follow to get that book out of your head and into the world, changing people’s lives and making you buckets of money.

1) Pick your field or industry and your subject. Both of these will come from something you know about and are interested in. Ask yourself what you want to and could help other people with in their lives.

2) Write up a survey question that you’ll e-mail out. Your survey question will allow you to set up a teleseminar based on that topic. This can be a question like, “What is the most important question to you about how to improve your competitiveness in running long distance races?” You’ll get back lots of responses, perhaps hundreds or thousands if your list is large enough already.

3) Next, write your initial title. This may change. Your title is based on what you determine is the #1 point that your audience wants to learn more about. This title should be short and snappy. You’ll also use the other important major points that the audience wants to learn about as bullet points for the back cover of your book and as chapters.

4) Do research for each chapter of the book. You’ll do this by writing or audio-recording all that you know about each bullet that you wrote down, and/or doing additional research if need be on the Internet. Put the information into a separate folder, one dedicated to each chapter.

5) Now make sure your chapters are in the right order, that each chapters sets up the very next one, and that their order causes “flow”.

6) Now you want to hold the teleseminar. This teleseminar will include a question and answer section which will enable you to fine-tune your book and see what you left out or what you need to change. Again, the people are telling you what you are to include in your book. You may even write your entire book based on the transcription of the teleseminar if you don’t already have one written.

7) Now send your material out to an e-class. This e-class is a “book writing boot camp”, and you’re now going to answer questions from people to refine even more your ideas of what you left out of your book or what could be changed. These are people who attended your teleseminar and they are also people whom those people referred you to.

Once you have your material refined, send it off to an editor. Expect to pay about $300 and he’ll take up to one week to get it back to you. When you get it back, review it yourself to make sure it still sounds like “you” and then send it off to a second editor. This one will only cost you about half that the first did because it’s a second editing. This will take up to another week to get back to you.

9) Get the nearly finished book indexed. A good indexer will cost you about $25 and take a couple of days to complete her work. Do NOT use indexing software programs nor let them do that.

10) If you think you need a bibliography, have one done up for about $100. This will take about five days.

11) This actually goes with Step 8: Send off your book cover design notes, images, fonts, colors, and everything else via snail mail (NOT e-mail) to your graphic designer so he can be working on it at the same time as your book is being edited.

Now that you’ve done all that, while you are waiting for the final printed book to be able to be printed, sell the final edited material online as an e-book through affiliate marketing, so you can start making money right away! Here we have the 11 steps for becoming a bestselling author.

If you hear about someone that is selling their own informational products on the web, you probably think about ebooks right away. However, while these written products are popular and a great way to profit, they are not the only option out there today through which you can make money with good information.

There are a variety of marketers that are beginning to realize that audio information products are a great choice too. With these audio products, you can easily provide great information that your customers can download from the web and then listen to while they are doing other things. This makes it very convenient, which is popular with people who are busy and have little time.

You’ll find that these audio products can come in files that can be downloaded and put on iPods or they can be in a CD format that customers can purchase and listen to at home, in the car, or even on their computers.

It’s actually quite inexpensive to burn off your own information products on CDs if you have a CD burner. Usually these products can be shipped for a reasonable price too, since they are quite light.

Another type of information product that can be sold other than audio is a video product. You can easily compile information into a video that your customers can see. There is great software available, such as Camtasia, which allows you to create your own videos that will allow you to put your information on video so customers can easily buy and access it.

Although some informational products may be okay in audio, if you want to engage your audience even more, a video is a wonderful idea. It helps people to get more from the information and is pleasing to the eye.

You may also want to consider combining some of these informational product formats. When you do this, you’ll increase the amount of profit that you can make and buyers will feel that your products are more valuable as well.

One example of this is to create a 40-50 page ebook on using social networking. When you sell this ebook, you can offer some great bonuses, such as a video that gives them step by step guidelines on setting up their account and you may even want to add an audio file as a bonus as well that relates to the product.

Usually you’ll find that there are great wizards that will walk you right through creating these informational products, which will make it simple for you. This way you’ll be able to create professional products that people will be excited about buying.

If you plan on selling your informational products on the web today for profit, then you may think that you have various items for a variety of niches. However, you actually need to make sure that you use an approach that will make use of the lists that you build when people make a purchase from you.

If you decide to cater to the niche of marketers today, you’ll want to start off by coming up with a product with information on How to Find Your Niche. Then, you’ll want to go on to develop another product that will compliment or accompany the first product that you sell to this niche.

When you do this, once that second product is ready, you’ll be able to announce to the customers you already have that you have another informational product available that they are sure to enjoy. If they liked the first product you sold them, then there’s a good chance that they’ll come back for more.

You’ve probably heard that the money is in the list that you have. Well, this has been true for many marketers out there that have made their millions with their list. They simply sold their products to the people on their list, which made it easy to sell, instead of always having to go out and find brand new customers.

Whenever you get a new customer, you’ll want to make the most of that customer. Even if it doesn’t cost a lot to get new customers, you’ll find that it is far better to court your customers to make thousands in recurring sales, rather to work on bringing in a one time sale that is worth a small amount of money.

It’s important that you come up with a great backend strategy for your products that is based on the needs of your customers. Work to find out what your customers are interested in so you can create the products that they really want and need.

Most people love to let you know about their opinion. So, use your contact list to ask for input and opinions. You’ll probably be amazed at what your niche is looking for. Although you’ll want to make sure that you continue to provide great information products to your customers, you’ll also want to provide great information for free as well to keep your customers from going elsewhere.

The last thing you should do is always try to throw a sales pitch at them. If you have their name on your list, then you need to take the time to pass on helpful information for free from time to time as well.

Once customers see that you have their best interest in mind, they will not have a problem spending money on your products since you have built up trust with them. This will help you to build up a huge amount of income. So, it’s all simple. Just find out what your current customers need and then provide excellent solutions to the problems they face.

More than likely you have heard it said that, “The money is in your list.” Many marketers use this quote and the reason that they say this when you are trying to sell a book is because they know that a list is important. When you have a great list of people that will let you market your products to them, then you will have a higher rate of conversion.

Of course it is important that you understand what this list is. Your list is the list of names and email addresses that you get from the opt-in form that you have up on your site, which is usually where you actually sell the books and other informational products.

Usually you’ll have visitors come to the site, and there is a good offer that they can get in exchange for their name and email address. This opt-in box, where they put in their information, sends the information that they provide to your own software for list building.

If you happen to have autoresponder software, like AWeber, you can easily set up different lists that go with various domains that you have. This is important when you want to sell your book for profit, since you will want to have different lists for each site where you are marketing and selling your informational products.

After the contact is added to the list, then an automatic email is sent to them by your autoresponder. This email provides them with the link to the offer that you promoted, which in many cases is some kind of information product.

Usually marketers will use their list and their autoresponder service together in order to constantly provide emails to people on the list. This can be done on a weekly basis or even on a daily basis if you desire. This allows you to start introducing your list to some of the higher priced products that you want to sell.

When you are using this method to market your products, it is important that every single email you send is valuable to those reading it and that it is high quality as well. You don’t want to spam people with a sales pitch each day, which will end up ruining your reputation. If you do this, they’ll probably either opt-out of your list, or never even open up your emails at all. This means they won’t know when you have a new product for sale.

When it comes to trying to sell your book on the web, most of the time people expect that they are going to be able to quickly download your materials unless you let them know otherwise before they buy. There are some information projects that are audio files or DVDs though that are actually shipped out as a tangible product to the customers.

If you have decided to offer your book as an intangible product on the web, then you need to learn how you can compile it in a way that customers can get to the files immediately and then access them when they want or need to.

You’ll find that a major concern to be aware of when compiling your book is that people are often a bit nervous about downloading other files from people they are not familiar with. They are putting their trust in you that you’re not going to end up putting a virus on their computer, so before you start compiling the information, have software in place to keep your own computer protected from viruses. You don’t want to accidentally infect your customers.

Compiling your book online to sell is actually easier than you would expect. There are several different ways that you can accomplish this. There are a variety of compilation tools that can be purchased to help you create ebooks. However, you can also create your own PDF file from a Word document as well without having to pay a cent.

There are sites on the web that will allow you to try them out by offering a few free conversions into PDF format. They’ll take the file that you have and in just minutes, they will turn the file into a PDF file from the file that you give them.

There are some marketers today that prefer to use .exe formats; however, many people will not open these types of files. Usually they will bring up warnings from their virus protection programs, so they are not likely to even open these types of files.

You’ll also need to consider security when you are trying to compile your book for online purchase. The technology offered today allows you to help prevent your book from being printed off, shared with others, or even accessed by those who do not have the right password.

It’s important that you make your book very easy for your customers to download, no matter how you have the information compiled. Make sure that you actually spell out the ways to download the files so that they can easily get the information, since they may not know a lot about computers.

Providing contact information is imperative when you are working to sell your book online. This way your customers can easily get in contact with you, if they happen to have a problem while trying to download the book. When you provide great customer service, they are less likely to ask you to refund their money, and you’ll build up a base of loyal customers that are happy and satisfied.

Hey buddy, can you spare a dime?
Or perhaps the question should be “Hey buddy, can you spare an hour?”

An hour a day, that is.

Because if you can, then you can grow your business exponentially.

Imagine if you set aside 1 hour per day.. or if you’re so busy… at least 30 minutes per day for some creative thinking.

That’s 365 hours of solid idea-creating time every year.

Imagine how many ideas you’d come up with to create products and grow your business?

An hour of “quiet time” is an essential weapon for any entrepreneur.

Get yourself a scrap book or an note pad and title it “My Business Ideas Book”.

You’ll be amazed at how creative you can be.

You’ll be amazed at the edge it will give you to dominate your market.

Ok, in this post, I want to run through a few more “must haves” when writing articles.
The first point is: Sex Sells! Or more specifically, “Tabloid Sells”. Just tale a look at magazine covers.

One question I get from students is that they are uncomfortable about writing a certain way. The simple solution is to get over it ASAP.

You can still hold true to your values, but do so in a way that attracts visitors and readers.

Firstly, when writing your title, use “specifics”. Don’t say “How to make sausages”… use “10 Ways to make sausages”.

Secondly, make it simple. Use words like “quick” and “easy” and “simple and “fast”. Remember… everyone wants an answer and they want it now! So, give it to them.

Thirdly, speak to a “group”… Try “for beginners” or “for expectant moms” etc.

Let’s see how this comes together…

Title: 10 Simple Steps For Making Gourmet Sausages for vegetarians”

See what I mean?

For your intro, make it bold and capture their attention!

Try:

“There must be some reason why some sausages taste amazing, yet others taste like cardboard”.

Or

“I’ve always been impressed with sausage makers who can — benefit —”

Or

“Do you find yourself making lousy sausages despite having the best ingredients?”\ For years I had the same problem until I discovered 10 secret steps that worked like a miracle”

Closing the article…

This is where you want to leave your reader with a desire to get started. You want to excite them.

“By following these 10 simple steps, you too can make amazing sausages every time, and be the envy of your local Sausage Appreciation Society”. Start using them today for amazing results.

I’ll wrap this up with 3 questions you can ask yourself when trying to come up with topics…

What is______? Can you give me an example of ______? How can I get started with ________?

Simply answer each question and you have 3 topics. This is what a reader wants to know.

So, your topics could be:

“How to make sausages” “3 ways to make gourmet lamb sausages” “Sausage making for beginners”

Read this blog post over and over again. It’s really that simple.

Ok, here’s a few quick pointers to make sure that your articles are winners every time:
1- Make your content useful, but incomplete.

The information in the article must be useful on it’s own, but it must also be incomplete so that it can be enhanced by purchasing your product. Just look at how TV programs are promoted using previews.

2- Your resource box must provide the reader with additional information to improve upon the article’s information.

For example: Provide a 3-step simple process based on one aspect of your product… “Three Steps To Making Great Sausages”.

Then in your resource box, lead them to your product…

John Citizen is the creator of Sausage Making Secrets, and has just created a special report called “10 Secrets To Gourmet Sausages”. Stop by SausageSecretsExposed.com and get your FREE copy today.

3- Introduce a problem at the start of the article, then solve it…

Sausages! Can’t make them fat free, can’t live without them. Arguably, the biggest problem facing sausage lovers today, is the usual high-fat content etc…

Ok, that wraps it up. Follow these three rules, and your articles should usually get results.

Just got this in the mail, and thought it might be cool to share it with you.
Enjoy!

10 Questions To Consider When Writing Your Article Title.

1- What does my article title promise to give my reader?

Your title should promise to deliver expert information and create motivation

2- Does you article title entice reader to ask a question?

Your title should leave them asking a question… your body will deliver the answer. What? How? Why?

3- Does it sell something other than “information”?

Your title should NEVER be a sales pitch.

4- Is it clear and concise?

Be specific, not general.

5- Are you promising too much?

Your content should relate to ONE specific issue only.

6- Do the first 3 words introduc the subject?

Important to getting traffic!

7- Are the firs 3-4 words keyword rich?

Must be specific and relate to subject.

8- Is the title long enough?

Longer titles attract more readers and downloads.

9- Is it formatted and spelt correctly?

The only punctation at the end should be a “?” Replace all :;/ with a double dash (–) No !!! Allowed. & and () are allowed. “quotation” marks are to be used on part of the title, not the entire title. Never use a number (7), use words (seven)

10- Is it evergreen?

It should be timeless to increase it’s “shelf life”

I was sitting in my hotel room in Nashville today, and working on my traffic generation strategies, when I had one of those “AHA!” moments.

Let me explain…

Way back in January this year, I suggested that you browse through Amazon.com for bestselling books in your niche in ordered to see what was already selling and popular.

Now, it’s also hit me that doing some basic keyword research could also be of benefit to you.

In other words: why not do some research and type in the main keyword for your niche and see what the most popular search terms are for the market?

Here’s an example…

My niche and book is about real estate investing. Now, in my quest to drive targeted traffic to my products, I did a search on keywords, and currently, foreclosures are “hot” due to the US mortgage crisis.

So the plan is to write articles about foreclosure investing, and make them relevant to my product (tie them into my product).

That’s when the lights went on! If you are currently creating your book, it could be well worth the effort to do some keyword research when deciding which topics to write about.

The bottom line: Apart from writing articles to send people to my opt-in page… I’ve decided to also have those articles re-formatted into a small ebook, which I can either use as a viral tool, or add as abonus to my product.

What’s all this got to do with your book?

That’s easy… keyword searches are simply another way of understanding what your market is looking for. They are no substitute for specific questions from your teleseminars… BUT they can make it easier for you to decide your book’s content.

When writing a non-fiction book, it makes sense to always look ahead to where you want your business to be, and more importantly, how you want it to look in a few years time.

I am also a HUGE believer in doing it once, and getting paid over again.

So here’s the plan:

Begin with the end in mind and create your Table of Contents in such a way that your book is a step-by-step blueprint for your readers.

Why? Simple…

Doing it this way allows you to add more content and activities to each chapter at a later date AND create your higher priced home study course.

You can then re-purpose your study course into your e-coaching program for $297 to $497.

Finally, and this is the big breakthrough I’ve had over here in the USA…

You can break down your study course into smaller lessons and create a membership/ coaching style program based on implementation of the study course, combined with some persona email support for your customer @ $97 to $197 per month.

Let’s do the math here:

50 ebook sales @ $50 = $2500 in revenue

of the 100, let’s say 20% go for the study course..

10 study course sales @ $150 = $1500 in revenue

let’s say 10% opt for the ecoaching…

5 coaching sales @ $300 = $1500 in revenue

AND…

5 ongoing coaching sales @ $100 per month = $500 revenue.

This makes you: $6,000 in monthly income!

So, you can now see whay it pays to think one product ahead. The aim is to think ahead so that creating each new product will take less time… which means quicker implimentaion… and therefore, quick income growth.

So far we’ve covered a BOATLOAD of actionable material in teh Rich Author Video Pack to help you kick-start your career as a best-selling author…

And today, we wrap it up with what may very well be the most important video of the series.

Take a look here:
http://www.automaticbestseller.com/rich_author/

In the next few minutes, you’ll discover….

–How crucial grammar and punctuation really is to the success of your book (this one will surprise you!)…

–My copy-and-paste system for taking your book from concept to print in 28 days or less…

–2 easy steps for quickly building your credibility as a published author…

–A personal step-by-step example of how one of my ideas evolved into a best seller…

–The single most important thing you must focus on to transform yourself into a famous author (with money streaming into your bank account) in record time…

–A quick 20-second exercise to help you retain what you’ve learned in this video series…

And much more!

Pay special attention to the last few minutes…this is extremely important to creating the mindset of a
successful author.

http://www.automaticbestseller.com/rich_author/

Chris

OK - after today’s teleseminar, I was inundated with emails asking for the graph I use when converting my transcripts (of teleseminars, e-classes, coaching calls, etc) into useable content for my books.

Here’s it is – in all it’s glory :)  A copy of the chart that I use when creating books from transcripts.

Use it wisely, and I promise it will worth 6-7 figures in extra income over the coming years (or months if you’re in my coaching club and combining this chart with the Direct Connect tool).

Enjoy…

(Important - let me know what you think about this chart so I know what other kind of charts you want posted)

Okay, we’re heading into the homestretch of our Rich Author Video Series, and number 5 is ready to go…

Check it out right now.

http://www.automaticbestseller.com/rich_author/

Be sure to tell me what you think about it, by posting your comments on this blog, then, if you have your own blog, or if you’re a member of another blog, post your comments on those blogs as well.

In Video 5, you’ll learn…

–The one make-or-break page where 40% of your prospects will make their buying decision …

–The 3 elements your table of contents MUST have…

–How to build die-hard loyalty by overdelivering on your book’s promises…

–The secret to adding “stickiness” to your book’s content…

–How to properly structure your book to give it that ultra-desirable “can’t put it down” aspect….

–2 simple things you can put into each chapter to create raving fans of your book…

–How to transform yourself from an author to a valued personal coach (it’s easier than you think)…

And a bunch more!

This one is only about 14 minutes long, but the content is amazingly crucial to your book’s success.

Make sure you see this one right away…

http://www.automaticbestseller.com/rich_author/

Best Always,
Chris

All of these book writing secrets will help you write a book, and turn that book into a large, long-term income stream faster than you could ever imagine possible - “IF” you take action!

We’re about halfway through the Rich Author video series, and the response has been phenomenal.

The content is so rich, so powerful, that I’m getting loads of emails begging for the next one almost as soon as I get the latest video posted!

So without further delay, here’s Video 4 of the Rich Author Training series.

http://www.automaticbestseller.com/rich_author

Inside you’ll discover…

–Why 90% of all books will never sell more than 50,000 copies (and how you can blow this figure out of the water)…

–The secret to turning your book into a selling platform for other higher-priced products…

–14 simple ways to ignite a blazing inferno of book sales…

–11 power principles of becoming a best selling author…

–My “plug-and-play” action plan for writing your entire book in just 7 days…

–How changing one word in your book title can increase sales by 1000%…

–A little-known technique (borrowed from the Yellow Pages) for making your book jump off the shelf and into the buyer’s hands…

And much more!

This one is KILLER folks–block off time right now to take a look.

http://www.automaticbestseller.com/rich_author

Don’t forget to tell me how you like this video by posting a comment below…

Chris

OK …

I wanted to take a quick break from the videos to address a certain issue, which seems to be on everyone’s lips these days…

Yep, I’m talking about the “R” word–recession.

I’ve had a lot of budding authors and entrepreneurs ask me “What about the economy? How can I sell books if nobody’s spending money?”

That’s a great question. And I can sum up my answer in just 4 words:

“It doesn’t really matter.”

Now, I know what you’re thinking…”That’s easy for you to say Chris”

Well, bear with me for a moment…

When you become an author, there’s more to the pie than just book sales. There’s the notoriety…the acclaim…and the prestige that goes along with having a book in print.

Your friends, family, employees, your boss, and your customers will look at you with a higher regard, a more esteemed status.

So what does that have to do with a recession? Think about it…

In times of turmoil and upheaval, what do people often do? They turn to their “heroes” for guidance and inspiration.

So if a recession does hit, your “audience” will draw closer to you…and look to you as a leading authority in your field.

In other words, a weaker economy will not shrink your sales - it should actually BOOST your fan base, and a solid, die-hard fan base translates into more sales!

But, more sales = more responsibility!  Once you have a loyal audience, it’s your responsibility to help them reach their goals (you have to be their hero)…

It’s actually very easy to build a powerful company from scratch if you aim to always help others while growing your business.

That’s what I do at my speaking events… it’s what I do with my books… and it’s what we’re doing with these videos!

Let’s use the Rich Author videos to illustrate this:

First - I’m sure you’ll agree that I give a LOT in these videos (this series contains about 2 full hours of pure content).

…and that GIVING attracts a lot of attention (we had over 100,000 people watch the videos so far, and we still have 3 more to give you!)

…and that ATTENTION actually filters my audience for me (those who like it will want more from me, and we’ll personally help a handful of those people in the Inner Circle - and those who don’t like it are doomed to live a life full of upset and frustration - just kidding… I think :-)

You see - a recession can only affect you if you fail to help others.

But when you focus on giving (in a structured way) – you always get more than you give!

Want help doing this in your own life?

Well, in the Inner Circle, group coaching program, we’ll show you exactly how to become an author, and how to build a full-blown business from your book, and how to help a lot of people while build yourself a big audience.

…you can take your book idea and turn it (with our help and guidance) into a large, long-term income stream.

This is the exact formula we’ve used to transform other ‘recession-minded’ folks–just like you–into authors, international speakers, and successful online entrepreneurs.

And we can do the same for you too…

http://www.automaticbestseller.com/inner_circle/

Talk soon,
Chris

If you’re having troubles viewing all currently uploaded videos, then click the 3rd button from the left on the video screen (under the orange sign that reads “click this button to view all currently uploaded videos” - that’ll show you a list of all the videos uploaded to date, and allow you access to them all

I just posted Video 3 of the Rich Author series and it’s a DOOZY.

Go watch Rich Author Video #3 here:
http://www.automaticbestseller.com/rich_author

Inside this video, you’ll learn…

–Your biggest waste of time when creating your book empire…and how to avoid it like the plague…

–How to easily create an e-class that transforms lives (and your income potential)

–The fastest way to discover what your audience REALLY wants to see inside your book….

–A little-known tactic that can add hundreds of people to your e-class almost instantly…

–2 critical elements that every e-class MUST have…

–My “Book Building Wheel” and how it can make your book creation a breeze…

–The easiest way to create a sales-boosting cover for your book (this is SO easy, it’s almost comical)…

And LOTS more!

Here’s where we get into the nitty gritty of taking of your book from computer screen to hard cover–you don’t want to miss this!

http://www.automaticbestseller.com/rich_author

Talk again soon,
Chris

P.S. Don’t forget–my success didn’t just come from selling books. It came from what happened AFTER I became a published author.

The notoriety…the interviews…the magazine articles…the lucrative speaking engagements…they’re all parts of this mega-profitable puzzle.

And the fastest way to get your name on the lips of thousands of people and put your success into high gear is by joining my Inner Circle.

Right now, it’s easier than ever to get inside–use the Gold Ticket on the top right side of the website to get into this coaching club for $1.

http://www.automaticbestseller.com/rich_author

As you probably picked-up from the Rich Author training videos so far - there’s several underlying lessons.

Here’s one that’s made my company far more than I could ever put a number on…

Watch what the “successful few” are doing!

You’ll learn more from watching the best-of-the-best, then you will from listening to them.

That’s not because they’re trying to hide something from you (although that’s what I used to think when I was just getting started), but many times, the ‘basics’ are hidden so far in the back of our minds, that when we teach a technique, we forget the actual ’steps’, and we only focus on the process.

For example - so far in the Rich Author videos, I’ve shown you exactly how to get started writing your book - the right way - the profitable way - and how to make money from your book idea before you even write your first word… and we haven’t even really gotten started yet!!!

…I still have 4 more exciting videos to give you next week.

I’m showing you both, the ‘process’ and the ‘steps’ to reach your goals.

BUT – within the steps I’ve shown you so far, there’s a hidden lesson?

OK - it might not have been hidden - but most people get so caught up in the video, that they miss this one, vital piece of the puzzle…

If you have been watching carefully then you would have heard me say that I’ve had a lot of mentors in my life, and I’ve taken a piece of gold from each of those people - using it to grow my business exponentially!

That’s it - Strive to learn at least 1 valuable lesson from EVERY successful person you meet.

One of my early mentors was Mark Victor Hansen (the guy who sold over 144 million copies of his books)

A very successful person indeed!

When I wanted to sell a lot of books - he’s one of the guys I looked to for guidance (not one of the first - but certainly one of the most focused).

Today Mark’s a good friend who now sits on the Panel of one of my businesses - and we put him there because he thinks so much larger than most people!!!

In fact, Mark truly thinks larger than life!!!

If you watch his actions, as well as listen to the words he uses, you’ll always walk away a better, richer, more successful person…

…and you’ll immediately begin to think larger than life about yourself and about your business, and if you let those thoughts guide you - your business will grow, and grow, and grow.

Now if you’re ready for mega growth in YOUR business, or you need some time hanging out with mega successful folks - then spend 3 days at Mark’s Mega Business event in Irvine California and watch the world open up to you:

http://www.automaticbestseller.com/mega

Get registered for that event now – then relax over the weekend because Monday begins the Rich Author video explosion – and you’re not going to want to miss a single minute of what I have in store for you

Best Always,
Christopher

I finally gave up trying to sleep, and decided to get to the office early today to upload Rich Author video #2 for you.

BTW: Thanks for all the great emails you sent in about the first video!

In this second video, you’ll discover…

–How to make money before writing one word of your book…http://www.automaticbestseller.com/rich_author

–The fastest, easiest way to build a highly profitable book empire…

–How to “graduate” your readers to more products (and more profits)…

–The biggest mistake that 90% of authors make (otherwise known as “the hard and lonely road”)…

–12 ways to become a million-dollar author–in ADDITION to your book sales…

–10 steps to hosting a successful and profitable teleseminar…

And LOTS more.

It’s about 30 minutes of KILLER content that can instantly boost your credibility and dramatically increase your book sales almost overnight.

So don’t miss it…

Talk soon,
Chris

P.S. I’m really getting into the “meat” of the process with this video, and you’ll definitely want to take lots of notes.

And next time, I’ll show you how to unlock the secret power of the e-class, as well as my own personal “book building wheel”.

So keep an eye out for another message from me in the next few days. But in the meantime, check out Video 2:

http://www.automaticbestseller.com/rich_author

Ready to get started with your FR*E Rich Author video training?

Check out the first clip here:
http://www.automaticbestseller.com/rich_author

In this video, I’ll reveal to you…

–How I got started on my journey to becoming a rich author…

–The 10 words that changed my life forever…

–The MONSTER mistake that put the brakes on my progress…

–A little-known tactic for propelling your book writing into high gear…

–The secret to opening the floodgates of creativity and letting your book effortlessly pour out of you…

–How I sold 60,000 copies of my first book in just 60 days…

and MUCH more.

Check it out now.

http://www.automaticbestseller.com/rich_author

We’ll talk again soon…

Chris

P.S. Listen closely towards the end of this video, because I make a statement that may literally blow you
away…

Did you know you can make thousands of dollars with your first book–BEFORE writing even one word?

It’s true–and in Video 2 of the Rich Author Series, I’ll reveal exactly how to do that, but you need to
see video 1 first

So watch for another message to come from me soon!

It’s a fact… YOU can be a Rich Author!

And in just a few days, I’m going to hand you a completely un-edited, un-cut video training program to help you unleash the author within you!

(and this isn’t a fluff-filled, salesy video - in fact there’s not 1 drop of sales in it - it’s a full video training program that I’ll give to the first 100 people who access it)

BTW - you won’t even need to enter your name, email or anything else - I’ll just give it to you like I gave away my Bestseller Starter Kit to 100 people last year…

That’s right… last year I shook the publishing industry by giving away 100 Bestseller Starter Kits.

Those kits helped people from all around the world to become Rich Authors by showing them my private system for selling boat-loads of books.

Since then, life has been frantic (and admittedly very fun) - traveling all across the globe, speaking at some of the world’s top seminars, and being a keynote speaker in some of the fastest growing companies.

But it wasn’t always like that…

When I decided to write my first book - I was scared!

I had no experience, no contacts, and no clue where to begin, but I found a way…

…and when I was finished writing, I pitched my book to every publisher I could find. And every one of them turned me down, saying that I would never be able to sell my book.

To make a long story, short… I decided to promote the book myself, and in 60-days we sold over 60,000 copies…

…and over 319,000 copies in the first year, and it gave birth to a second book which sold over 117,000 copies.

But here’s the best part… the success of those books got me noticed by promoters:

First… by promoters from the Book Industry who wanted me to speak on their stage to help other authors to write and sell more of their books.

Then, since most of my books were selling online, I got noticed by some of the worlds top internet marketers who asked me to speak on their stage to help “online entrepreneurs” increase their credibility by becoming authors.

All of that gave birth to a global business which now includes books, audios, a television show, a speaking career, and one of the worlds highest priced coaching programs - all this from the success that began with just 1 book.

That’s what I call a Rich Author Lifestyle!

…and I’ll give you a full, un-edited, un-cut video training program to help do the same thing.

It’s almost complete - and I’ll send you the link to get it as soon it’s ready - but remember, that it’s only free for 100 people, so watch your email box and when you get the link from me - go watch the video…

I promise, you’ll get more out of it than any other book writing or business building video you’ve ever seen - because I’ve seen them all as well - and I produced this video to help you cut through all the confusion and simply get results - fast.

I’ll be in touch soon,
Christopher

I think of each of my books as a puzzle, because if you have all the right pieces, and you put them all together properly, you end up with a masterpiece.

But, just like any puzzle, if you just randomly force the pieces into place you’re left with a mess.  In this case you’re left with a mess that wasted a lot of your time and will never make you much money.

So, when designing, marketing, or pitching your book your main focus needs to be in showing the end user (the buyer) what benefits they’ll attain from investing their hard earned money and time into your book AND what sets your system apart from all the others.

Watch the words I’m using – when you were writing your book, your ONLY focus should have been to create a book that would help the “reader” to get specific results and to give them that information in an easy-to-understand and easy-to-implement fashion.

But now, your focus is no longer on the “reader” but on the “potential buyer”.

Here’s a completely different mindset that a person has when they’re deciding whether or not they’ll be buying your book as oppose to whether or not they’ll be reading your book.

Tailor your book design to the “buyer” and the contents to the “reader”

Now the buyer could be an individual, a group of people, a company buying books for their employees, a publisher, or a book store purchasing agent … but remember what we spoke about in previous lessons on marketing …

…No matter how large the group you’re selling to – you’re really only selling to the 1 decision maker in that group.  Solve their problem, or give them an easy solution that works, and you’ll seal the deal.

For our purposes here, we’re going to call that uniqueness, your ‘USP’.

The letters ‘USP’, for those of you who have never heard of this term stand for ‘unique selling proposition’.

In other words, what’s differentiates your book from the rest of the pack?

Why should someone buy your book, or product, or service, or hire you, instead of any of the others in your industry?

Here’s a little exercise that will help you create your USP.

The single biggest benefit your reader will get if they buy, read, and implement any of the applicable techniques in your book?

Now condense the wording you used to describe that benefit, into one small sentence – or better yet, try to condense the benefit into just a few words…

List the top 3 attributes that set you apart from any of the others in your industry…

1.
2.
3.

Now combine your condensed (yet powerful and descriptive) sentence with your top 1 or 2 unique attributes.

That’s Your USP!

Now after you have a good UPS … and a good USP is something that’s normally very hard to decide on for a business, but after you do a survey and a teleseminar with a Q&A session – your USP is going to materialize from all the amazing content that your listeners gave you.

The value of surveying your list, no matter how small of large it is, and the value of staying in touch with them using teleseminars and free Q&As is ongoing. 

Unless I find an even better way to reach out and touch my list from the privacy of my own home, with even less effort on my part and more convenient for all those involved, I just don’t see me stopping my survey’s and teleseminars any time in the near future.  Each time I survey my list or do a teleseminar with Q&As the list of benefits I get grows.

…in fact, I was a guest on a call last week where I was introduced with a quick 2 or 3 minute introduction.  Then I was handed the call and I did a full 70 minute educational teleseminar.  During that call I pitched and filled up my next e-class, and then I stayed on the call for nearly 2 additional hours answering questions…

…one of the callers came on and before she asked her question she thanked me – she thanked me for about 3 full minutes – for being so generous with my time and staying on the call for so long.  She said she’s been on loads of other teleseminars and has never seen a host or a guest willing to devote so much time for free…

…now that made me feel real good – and I’m always willing to stay on as long as my time permits because with every question a person asks me I’m learning more about how I can better service them in the future – with my books, audio’s, seminars, sales letters, newsletters, blogs, etc, etc, etc…

…and that’s worth more to me for the few hours I devoted to those listeners!!!

One of the things I what you to learn and you need to learn to be successful in business is how to delegate.  There are certain tasks that you absolutely shouldn’t waste your time on, and there are many qualified people out there who are more than capable of handling these tasks for you.

Below, I’m going to share with you how I have learned to delegate in a very systematic way. 

One of my goals in life is to create multiple businesses, all of which need to be highly profitable, relatively easy to run, and require very little effort on my part after the initial work has been set up and done. 

One of your goals should also be to learn how to become a master delegator.  This doesn’t mean that you delegate everything.  However, you will need to delegate everything that you’re not an expert in, than train others to do what you are already an expert in.

Here’s how that relates to your book writing and marketing business: 

Delegate everything that you’re not an expert in.

Manage your projects carefully and fire any vendors who aren’t living up to their word.

Make it a habit to chart out all the details of each project.  One that chart write out the project name on the top of the page.  Down the left hand side, write out the details of the project and a few notes about each detail like who’s responsible for getting it accomplished and a deadline to having it done.

The form below is an Accountability Sheet for your use.

Feel free to copy it and use it to systematically keep track of your projects. 

Use it for every person on your team.  Have one copy for you and one for them.  Review them daily or at least weekly.  

If you’re working with Virtual Assistance, you can email this form to them and have them email it back to you on a regularly scheduled basis.

Click here to download a reprintable, larger Action Step Chart.